1) Learn the ePerks Basics with the Seminal Piece on ePerks: ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction 2) Read the Blog Post / Comments That Started It All: ePerks- A Scam or A Gem? 3) Read the Cease & Desist Letter, Threats and Lawsuit from ePerks CEO Ben Behrouzi: Cease & [...]

When BrokerScience published our analysis of ePerk’s brand destruction ( ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction ) on May 30th, we did not know that just nine days later, Vlad Zablotzkyy would be served with a lawsuit from ePerks/ CEO Ben Behrouzi. Quite frankly, in light of the growing attention and [...]

When ePerks.com CEO Ben Behrouzi originally hired blogger Vlad Zablotzkyy of Go-Beyond-MLS.com to write a paid review of ePerks.com, he never expected the barrage of user complaints that were posted in the comment section of Vlad’s blog and he never expected the fallout that would occur when he threatened Vlad and sent him a Cease [...]