Tag Archive | National Association of Realtors

Dear Realtor.com: This is How You Communicate With Your Users

By Trace Richardson
Published June 21st, 2008

Redfin suffered about the worst occurrence a datacenter can endure, fire. They still beat Realtor.com by 12 hours with only 5 hours of downtime compared to Realtor.com’s 17 hours of downtime or 53 hours of downtime if you include the 36 hours of in-action before going offline for 17 hours after  their blog was hacked. [...]

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Rebuilding the Realtor.com Team From the Ground Up

By Trace Richardson
Published June 12th, 2008

Realtor.com is clearly in disarray. They not only refuse to acknowledge or communicate with their community, I have come to question whether or not they even recognize that a Realtor community exists. More importantly, I ask myself, if I were charged with rebuilding Realtor.com, reversing the brand and community damage and making a genuine [...]

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Realtor.com Hacked Day 8: It’s Not Going Away

By Trace Richardson
Published June 11th, 2008

Once daily posts halted for a week. 36 hour delay in acknowledging hack. 19 hours of downtime. No communication with the Realtor community as to whether their personal data was compromised or even an acknowledgment that the site was even hacked.
Previous Coverage: It all started here.

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Realtor.com Hacked Day 7: Nobody Notices or Cares

By Trace Richardson
Published June 10th, 2008

For the seventh day in a row Realtor.com is failing to communicate with its community regarding the hack that we first reported on June 4th. Realtor.com is approaching one week with no blog posts, no communication with its paid users and increasing doubt in its ability to run a blog, let alone one of the [...]

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Realtor.com Hacked Day 5: Communication Breakdown

By Trace Richardson
Published June 8th, 2008

The original posts that had spam injected to them have been removed. The daily blog posts have halted and communication about the situation is non-existent. This is turning uglier by the minute. Where is Blaine Cooke when you need him? {sarcasm}

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Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting

By Trace Richardson
Published June 6th, 2008

(Previous Realtor.com coverage – Realtor.com Hacked Day 1 / Realtor.com Hacked Day 2)
At around 7 PM last night the Realtor.com Blog was taken offline. 17 hours later and counting, they are still down. The speculation is that a wordpress plugin was at fault, but that remains to be seen.
We are still scratching our heads over [...]

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  • Trace Richardson

    I'm Trace Richardson and am the founder of LeadPress. The LeadPress platform is the most powerful and customizable mortgage lead generation platform available today for brokers and bankers alike. I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses.

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