(Disclosure: I receive income from websites I own and build that generate mortgage leads.) The mortgage lead generation model as we know it is severely broken. Not surprisingly, it has been broken for quite some time. Need proof? Ask any consumer that has submitted their information via a “LowerMyBills” style application (where you can compare [...]

Which Lower My Bills ads do you have in your collection? I’m collecting them all and have 5 so far! You must collect all 25 to become the Supreme Chinpokomon Champion! Inspired by this.