Tag Archive | go beyond mls

Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place

By Trace Richardson
Published June 8th, 2008

When ePerks.com CEO Ben Behrouzi originally hired blogger Vlad Zablotzkyy of Go-Beyond-MLS.com to write a paid review of ePerks.com, he never expected the barrage of user complaints that were posted in the comment section of Vlad’s blog and he never expected the fallout that would occur when he threatened Vlad and sent him a Cease [...]

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ePerks: A Case Study in Greed and Self-Imposed Brand Destruction

By Trace Richardson
Published May 30th, 2008

As the demand for transparency in business continues to grow in the brave new web two point something world of today, maintaining your company’s brand has never been more important. For this reason it has never been as crucial for companies to not only engage and interact with their customers in new online mediums and [...]

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