Tag Archive | brand destruction

Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction

By Trace Richardson
Published June 10th, 2008

When BrokerScience published our analysis of ePerk’s brand destruction ( ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction ) on May 30th, we did not know that just nine days later, Vlad Zablotzkyy would be served with a lawsuit from ePerks/ CEO Ben Behrouzi. Quite frankly, in light of the growing attention and [...]

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