Glenn Roberts Jr. at Inman has written a great article about Vlad’s plight and ePerks in which we were interviewed. It is worth noting that the exposure this article brings to ePerks is yet another clear defeat for ePerks and CEO Ben Behrouzi. Even if they had a possibility of a courtroom win, they and their brand are by and far the clear losers in any scenario involving litigation regardless of the outcome. Their actions are clearly an ego driven reaction and the results of having no strategy reflect that. The only victory they can obtain is by leaving the stage altogether and worrying less about others’ opinions and more about their customers.
From the Interview:
In an Inman News interview, Richardson said, “There is a principle involved of the ability of the blogger to express an opinion. To write a critical piece. That affects us all.”
He said he has been contacted by ePerks officials about his writings at the site, and he offered, “If anything is printed that’s wrong, we’ll print a retraction — make corrections.”
Richardson said that if he, too, is hit with a lawsuit from ePerks, he expects to prevail. “If you have to do it, you have to do it. When we win, we will have that much more leverage in the future when people come to us,” he said.


Behrouzi at Reply.com or ePerks.com is that they fear the consequences involved with sharing their story. The legal harassment and 









