Comments on: The Evolution of Online Mortgage Lead Generation http://brokerscience.com/mortgage-marketing/evolution-online-mortgage-lead-generation/ Mortgage Marketing | Mortgage News, Tools and Resources Wed, 10 Mar 2010 05:33:35 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Sweeney http://brokerscience.com/mortgage-marketing/evolution-online-mortgage-lead-generation/#comment-113 Mike Sweeney Tue, 03 Jun 2008 01:07:15 +0000 http://brokerscience.com/?p=133#comment-113 Trace- I agree with you. I think LMB and LendingTree have become supernovas which are now imploding, or will at least shrink significantly. Most consumers are fed up with the hassle of having four lenders call and still not getting straight answers. New sites are emerging now which will empower the consumer with correct answers and give them their privacy by providing the next generation of purchase money and refinance calculators. However, they need to be "web 2.0", meaning they have to be a personalized and accurate resource to the consumer. By the way, your mention of embracing transparency and privacy sounds like you might like Zillow? Trace- I agree with you. I think LMB and LendingTree have become supernovas which are now imploding, or will at least shrink significantly. Most consumers are fed up with the hassle of having four lenders call and still not getting straight answers.

New sites are emerging now which will empower the consumer with correct answers and give them their privacy by providing the next generation of purchase money and refinance calculators. However, they need to be “web 2.0″, meaning they have to be a personalized and accurate resource to the consumer.

By the way, your mention of embracing transparency and privacy sounds like you might like Zillow?

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