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Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence

By Trace Richardson
Published June 7th, 2008

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(Previous Realtor.com coverage – Realtor.com Hacked Day 1 / Realtor.com Hacked Day 2 / Realtor.com Hacked Day 3 )

In an unfortunate turn of events, Realtor.com has failed to acknowledge its website and or servers were breached and has failed to inform users whether or not personal data was compromised. This is disturbing on a number of levels. While the breach may have been as simple as a flawed wordpress plugin or much worse, nobody can know for sure due to Realtor.com’s failure to communicate.

Realtor.com Failure to Communicate Fallout:

  • It signals to users that they are not valued and builds distrust and disloyalty in users.
  • Fails to inform users if their data was compromised, on a legal basis, my guess is that users have a right to be informed as such.
  • Is counterproductive to fostering community.
  • Shows lack of leadership on the part of Realtor.com team members.
  • Gives credence to criticism that Realtor.com does not act in members’ best interests.

Common Courtesy. After repeatedly informing Realtor.com that their website had been compromised, they failed to acknowledge our requests and failed to give us any feedback on the situation at hand. Oddly enough, despite their lack of communication with BrokerScience and Realtor.com users, their IP Address, 209.74.96.62, shows up as one of the most frequent visitors in BrokerScience traffic logs.

To be more specific, the IP Address of HomeStore.com shows up. It is not clear whether HomeStore is now considered a parent or partner of Realtor.com or whether it only shows up because the ARIN record has not been updated since 2001. It does, however, serve as a reminder of Realtor.com’s past and may provide a clue to the company culture that exists that would allow such a basic, preventable and unheard of gaffe to occur.

BrokerScience IP Address Traffic Log



NetRange:   209.74.96.0 - 209.74.127.255

OrgName:    Homestore.com, Inc
OrgID:      HOMEST-7
Address:    30700 Russell Ranch Rd
City:       Westlake Village
StateProv:  CA
PostalCode: 91362
Country:    US


Related posts:

  1. Realtor.com Hacked Day 8: It’s Not Going Away
  2. Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting
  3. Realtor.com Blog Hacked Day 2: Google Delisting on the Horizon
  4. Realtor.com Hacked Day 7: Nobody Notices or Cares
  5. Dear Realtor.com: This is How You Communicate With Your Users

About the Author | Trace Richardson

Trace Richardson has written 52 posts on BrokerScience Mortgage Marketing Blog.

I'm Trace Richardson and am the founder of LeadPress. I help you generate mortgage leads! I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses.

Contact the author My Website My Posts LeadPress Profile

2 Responses to “Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence”

  1. Jim Duncan says:

    This lack of communication is astonishing. Their silence is itself remarkable and as, if not more damaging than the hack itself.

  2. Jim: Exactly…. I think the real story is only beginning….. will follow up later with details.

    ANYONE HAVE TIPS ON THIS STORY? tips at brokerscience.com


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  • Trace Richardson

    I'm Trace Richardson and am the founder of LeadPress. I help you generate mortgage leads! I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses.

    Contact Me My Website My Posts



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