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	<title>BrokerScience Mortgage Marketing Blog</title>
	<atom:link href="http://brokerscience.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://brokerscience.com</link>
	<description>Mortgage Marketing &#124; Mortgage News, Tools and Resources</description>
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		<title>ePerks Abandoned &amp; Hacked, A Glimpse into LeapFish&#8217;s Future</title>
		<link>http://brokerscience.com/real-estate/eperks-hacked/</link>
		<comments>http://brokerscience.com/real-estate/eperks-hacked/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 09:20:30 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Ben Behrouzi]]></category>
		<category><![CDATA[ePerks]]></category>
		<category><![CDATA[LeapFish]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=1102</guid>
		<description><![CDATA[ePerks, the brand and company that exposed the world to Ben Behrouzi and his unethical business practices and inability to deliver services as promised has been hacked. The ePerks brand had all but been abandoned in embarrassment when Ben Behrouzi and company lost their failed bid to take down blogger Vlad Zablotkyy&#8217;s blog, GoBeyondMLS. When [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-copyright-infringement/' rel='bookmark' title='Permanent Link: Ben Behrouzi Updates Company &#8220;Values&#8221; and &#8220;Culture&#8221; Web Pages. Only One Problem: They&#8217;re Stolen.'>Ben Behrouzi Updates Company &#8220;Values&#8221; and &#8220;Culture&#8221; Web Pages. Only One Problem: They&#8217;re Stolen.</a></li>
</ol>]]></description>
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<p><a href="http://brokerscience.com/real-estate/eperks-brand-destruction/">ePerks</a>, the brand and company that exposed the world to <a href="http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/">Ben Behrouzi</a> and his unethical business practices and inability to deliver services as promised has been hacked.</p>
<p>The ePerks brand had all but been abandoned in embarrassment when Ben Behrouzi and company lost their <a href="http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/">failed bid</a> to take down blogger Vlad Zablotkyy&#8217;s blog, <a href="http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/" target="_blank">GoBeyondMLS</a>.</p>
<p>When ePerks was exposed and Ben Behrouzi&#8217;s unethical business practices were given national attention in 2008, Ben changed the name of his original holding company from Brabus Ventures to DotNextInc due to the unflattering attention. Additionally, ePerks was no longer listed on the DotNextInc website as a Behrouzi owned company and his profile was removed from ePerks.com. Other companies listed in Behrouzi&#8217;s portfolio are Ziddler.com (landing page claimed Ziddler was &#8220;Launching Summer 2009&#8243;) which failed to launch and the ill fated iHype.com, another company that never got off the ground. Today Ben Behrouzi is at the helm of <a href="http://techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/" target="_blank">LeapFish</a>, another company that expands on ePerk&#8217;s very questionable business model.</p>
<p><img class="aligncenter" title="ePerks Hacked" src="http://brokerscience.com/files/2010/02/1267174804477.png" alt="" width="499" height="443" /></p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-copyright-infringement/' rel='bookmark' title='Permanent Link: Ben Behrouzi Updates Company &#8220;Values&#8221; and &#8220;Culture&#8221; Web Pages. Only One Problem: They&#8217;re Stolen.'>Ben Behrouzi Updates Company &#8220;Values&#8221; and &#8220;Culture&#8221; Web Pages. Only One Problem: They&#8217;re Stolen.</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>BrokerScience Relaunch: New Features, Faces and Profiles</title>
		<link>http://brokerscience.com/mortgage-news/brokerscience-relaunch/</link>
		<comments>http://brokerscience.com/mortgage-news/brokerscience-relaunch/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 03:54:48 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Mortgage News]]></category>
		<category><![CDATA[BrokerScience]]></category>
		<category><![CDATA[mortgage blog]]></category>
		<category><![CDATA[mortgage bloggers]]></category>
		<category><![CDATA[mortgage blogging]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=1000</guid>
		<description><![CDATA[Hiya! BrokersScience has been quiet for the last year or so and that will be changing in the coming months. We&#8217;ve just rebuilt BrokerScience from the ground up. Sure, it doesn&#8217;t look like much has changed on the outside, but we&#8217;ve added some very cool new features. BrokerScience Joins the LeadPress Mortgage Network The first [...]


Related posts:<ol><li><a href='http://brokerscience.com/blogging/brokerscience-is-looking-for-title-escrow-appraisal-bloggers/' rel='bookmark' title='Permanent Link: BrokerScience is Looking For Title, Escrow &#038; Appraisal Bloggers'>BrokerScience is Looking For Title, Escrow &#038; Appraisal Bloggers</a></li>
</ol>]]></description>
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<p>Hiya! BrokersScience has been quiet for the last year or so and that will be changing in the coming months. We&#8217;ve just rebuilt BrokerScience from the ground up. Sure, it doesn&#8217;t look like much has changed on the outside,  but we&#8217;ve added some very cool new features.</p>
<h2>BrokerScience Joins the LeadPress Mortgage Network</h2>
<p>The first addition is that BrokerScience is the first blog to join the LeadPress Mortgage Network! What does that mean besides a new grey toolbar at the top of the page? It means that BrokerScience is now tied in with the <a href="http://leadpress.com/campus/">LeadPress Campus</a>. This means that BrokerScience activity streams show up on the <a href="http://leadpress.com/campus/" target="_blank">LeadPress Campus</a> and registration for BrokerScience is now handled via the LeadPress Campus. Registering for a LeadPress account means you get a neato profile page and the chance to meet others, learn and network.</p>
<h2><img class="size-full wp-image-1069 alignnone" title="logo" src="http://brokerscience.com/files/2009/10/logo.gif" alt="logo" width="390" height="66" /></h2>
<h2><img class="size-full wp-image-1070 alignnone" title="leadpress-reflection" src="http://brokerscience.com/files/2009/10/leadpress-reflection.gif" alt="leadpress-reflection" width="258" height="59" /></h2>
<h2>New Faces in Mortgage Blogging</h2>
<p>We&#8217;re also really excited to be adding some talented folks to the roster as well. We think the mortgage blogosphere could use quite a bit of work and we&#8217;re hoping that BrokerScience can be a new and exciting channel for mortgage and real estate peeps alike. In fact, if you know someone that you think might be a good addition to the team, ping us at trace at leadpress dot com.</p>
<h2>New Author Pages and Sidebar Highlights</h2>
<p>Another cool addition we&#8217;ve added is the ability to highlight our contributors. All contributors will have their own<a href="http://brokerscience.com/author/admin/" target="_blank"> author page</a>, author box (at  bottom of posts) and sidebar highlight (look to the right). The sidebar highlight is kind of nifty too because the newest contributors to post are automatically pushed to the top where they will likely get more eyeballs. These author boxes have a brief author bio and also point to the author&#8217;s website, BrokerScience posts, email and LeadPress profile. If you comment on BrokerScience, LeadPress Campus visitors can see your comments and may even join in the discussion. If you haven&#8217;t checked out the <a href="http://leadpress.com/campus/" target="_blank">LeadPress Campus</a> or the <a href="http://leadpress.com/forums/">LeadPress Forums</a>, now might be a good time! Things are a bit slow, but will be picking up as we add new features and build traffic.</p>
<h2>Author Page Highlight Box</h2>
<p><img class="size-full wp-image-1072 alignnone" title="author_box" src="http://brokerscience.com/files/2009/10/author_box.gif" alt="author_box" width="500" height="319" /></p>
<h2>Sidebar Contributor Highlight</h2>
<p><img class="size-full wp-image-1071 alignnone" title="highlight_2" src="http://brokerscience.com/files/2009/10/highlight_2.gif" alt="highlight_2" width="497" height="403" /></p>
<h2>Have Feedback? What Would You Like to See That&#8217;s Different?</h2>
<p>Have some ideas on a new feature or topic you would like to see? Let us know in the comments or contact us at the contact page above and you can always ping me at trace at leadpress with any feedback or questions!</p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/blogging/brokerscience-is-looking-for-title-escrow-appraisal-bloggers/' rel='bookmark' title='Permanent Link: BrokerScience is Looking For Title, Escrow &#038; Appraisal Bloggers'>BrokerScience is Looking For Title, Escrow &#038; Appraisal Bloggers</a></li>
</ol></p>]]></content:encoded>
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		<title>LeadPress Has Launched!</title>
		<link>http://brokerscience.com/mortgage-marketing/mortgage-marketing/</link>
		<comments>http://brokerscience.com/mortgage-marketing/mortgage-marketing/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:09:52 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Mortgage Marketing]]></category>
		<category><![CDATA[LeadPress]]></category>
		<category><![CDATA[mortgage affiliate]]></category>
		<category><![CDATA[mortgage website design]]></category>
		<category><![CDATA[mortgage websites]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=798</guid>
		<description><![CDATA[LeadPress launched this week, offering mortgage lenders a much need premium option for establishing a superior online presence. The mortgage space is infamous for employing severely out of of date and sometimes tacky websites in the quest for generating mortgage leads. LeadPress fixes the problems exhibited by most mortgage websites today such as employing Full [...]


Related posts:<ol><li><a href='http://brokerscience.com/blogging/leadpress-trace-richardson/' rel='bookmark' title='Permanent Link: Check LeadPress out on LeadCritic'>Check LeadPress out on LeadCritic</a></li>
</ol>]]></description>
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<p><img src="http://leadpress.com/blue/images/leadpress-logo.gif" alt="Mortgage Websites" /></p>
<p>LeadPress launched this week, offering mortgage lenders a much need premium option for establishing a superior online presence. The mortgage space is infamous for employing severely out of of date and sometimes tacky websites in the quest for generating mortgage leads. LeadPress fixes the problems exhibited by most mortgage websites today such as employing Full 1003 Applications (lead generation killers), tacky flash intro pages, poor designs / layouts, music and sound effects and many other user experience issues.</p>
<p>As many of you know, we&#8217;ve been hard at work on LeadPress for quite a while, so it&#8217;s great to finally launch and move into the space.</p>
<p>Learn more about <a href="http://leadpress.com/leadpress/mortgage-website-tour/" target="_blank">LeadPress Mortgage Websites</a>.</p>
<p><a href="http://leadpressdemo.com/" target="_blank"><img src="http://leadpress.com/wp-content/themes/leadpress-child/images/view_demo.png" alt="Mortgage Website" width="131" height="34" /></a></p>
<p>LeadPress is also paying a $250 referral fee through our <a href="http://leadpress.com/affiliate/" target="_blank">Mortgage Affiliate Program</a>, if this interests you, drop us a note or call! This is a great opportunity for mortgage / real estate industry facing websites, but a referral via word of mouth works just as well for getting the referral fee. <img src='http://brokerscience.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/blogging/leadpress-trace-richardson/' rel='bookmark' title='Permanent Link: Check LeadPress out on LeadCritic'>Check LeadPress out on LeadCritic</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Check LeadPress out on LeadCritic</title>
		<link>http://brokerscience.com/blogging/leadpress-trace-richardson/</link>
		<comments>http://brokerscience.com/blogging/leadpress-trace-richardson/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 23:54:05 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[LeadCritic]]></category>
		<category><![CDATA[LeadPress]]></category>
		<category><![CDATA[Trace Richardson]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=744</guid>
		<description><![CDATA[We did the Carpool Confessions series on LeadCritic with Mike Ferree.  We chatted about a lot of things including REBarCamp Los Angeles, Twitter acquisition rumors, mortgage leads and more. Check it out here! Related posts:Twitter Uptime Resources


Related posts:<ol><li><a href='http://brokerscience.com/social-media/twitter-uptime-resources/' rel='bookmark' title='Permanent Link: Twitter Uptime Resources'>Twitter Uptime Resources</a></li>
</ol>]]></description>
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<p>We did the Carpool Confessions series on LeadCritic with Mike Ferree.  We chatted about a lot of things including REBarCamp Los Angeles, Twitter acquisition rumors, mortgage leads and more.</p>
<p><a href="http://blog.leadcritic.com/website-design/carpool-confessions-trace-richardson-of-leadpress"><strong>Check it out here!</strong></a></p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/social-media/twitter-uptime-resources/' rel='bookmark' title='Permanent Link: Twitter Uptime Resources'>Twitter Uptime Resources</a></li>
</ol></p>]]></content:encoded>
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		<title>BrokerScience Issues Ben Behrouzi Coup de Grace</title>
		<link>http://brokerscience.com/blogging/brokerscience-issues-ben-behrouzi-coup-de-grace/</link>
		<comments>http://brokerscience.com/blogging/brokerscience-issues-ben-behrouzi-coup-de-grace/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 17:36:56 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ben Behrouzi]]></category>
		<category><![CDATA[BrokerScience]]></category>
		<category><![CDATA[dotnext]]></category>
		<category><![CDATA[ePerks]]></category>
		<category><![CDATA[LeapFish]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=600</guid>
		<description><![CDATA[Wow! Yesterday was quite the blowout for Ben Behrouzi and DotNext Inc. First, TechCrunch stated the obvious and sad truth about LeapFish, then Ben and his employees were then caught red handed calling themselves &#8220;geniuses&#8221; in the comments section of the same article by IP address tracking and finally, Ben Behrouzi was reduced to name [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/beginners-guide-learning-about-vlad-vs-eperks-ben-behrouzi/' rel='bookmark' title='Permanent Link: The Beginner&#8217;s Action Guide to Learning about ePerks / Ben Behrouzi vs Vlad Zablotkyy'>The Beginner&#8217;s Action Guide to Learning about ePerks / Ben Behrouzi vs Vlad Zablotkyy</a></li>
<li><a href='http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/' rel='bookmark' title='Permanent Link: LeapFish and Ben Behrouzi Spam Techcrunch. What&#8217;s new?'>LeapFish and Ben Behrouzi Spam Techcrunch. What&#8217;s new?</a></li>
<li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
</ol>]]></description>
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<p>Wow! Yesterday was quite the blowout for Ben Behrouzi and DotNext Inc. First, TechCrunch stated the obvious and <strong><a href="http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use/#comments" target="_blank">sad truth</a> </strong>about LeapFish, then Ben and his employees were then <strong><a href="http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/" target="_blank">caught red handed</a></strong> calling themselves &#8220;geniuses&#8221; in the comments section of the same article by IP address tracking and finally, Ben Behrouzi was reduced to name calling in front of the world on TechCrunch and on two articles on this blog.</p>
<p>Where does one go from such a melodic sequence of events that is music to the ears of anyone that has ever had the unfortunate experience of crossing paths with Ben Behrouzi?<strong> The truth is that there is nowhere to go.</strong> A little unknown blog with little to no traffic like BrokerScience can never accomplish what TechCrunch accomplished yesterday. More importantly, we&#8217;ve done more than our fair share of the heavy lifting in exposing Ben Behrouzi, ePerks, Leapfish and DotNextInc&#8217;s business practices.<strong> This means we are no longer going to be writing about Ben Behrouzi or any of his &#8220;companies&#8221;.</strong></p>
<p>There is one main factor driving this decision: time. There are not enough hours in the day to work on my own projects and there are enough hours in the day to cover the Ben Behrouzi and his exploits. We simply have to pick and choose where our energy is going. You may have noticed we weren&#8217;t blogging much anyways over the past months except for Benham Behrouzi news when it occurred and that was again, due to time constraints. That is also the reason that there has been a disproportionate amount of Behrouzi coverage.</p>
<p><span id="more-600"></span></p>
<p>It pains us to make this decision because we have an extremely in depth analysis of LeapFish almost completed and we were approached by a legal team that has volunteered to do a case analysis of Brabus Ventures vs Vlad Zablotzkyy, but we&#8217;re done. Additionally, there are many more stories that could be written even though we have printed virtually none of the first hand accounts and experiences of current and former employees, customers and acquaintances that have crossed paths with Ben that come in the form of voicemails, emails, and first hand experiences.</p>
<p>There are some great takeaways and lessons to be had in reference to the brand destruction (personal and otherwise) that Ben has achieved through his legal tactics and business practices. I believe that ePerks vs Zablotzkyy and any future litigation that Ben may engage in have great potential to become case studies for collegiate level courses or otherwise teaching online reputation management and brand management. There is a lot to be learned from his mistakes, actions and business practices.</p>
<p>While we will no longer be writing about Ben or his companies, we will certainly defend ourselves if attacked online or elsewhere. It also goes without saying that if Ben were to bring ANY legal action whatsoever, we will make publicizing, writing about and exposing the case and renewing our exposure of Ben and his companys&#8217; business practices our number one priority. This will entail creation of a defense website and media campaign in addition to publishing the first hand employee and customer accounts we have refused to publish up to this point. The truth though is that we were prepared to do this six months ago.</p>
<p>Comments are turned off on this one for the obvious reasons.</p>
<h2><strong>Other BrokerScience Coverage of Ben Behrouzi / ePerks / LeapFish / DotNext:</strong></h2>
<p><strong><a href="http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/">Ben Behrouzi Caught on Tape: Threatens to Blackball Employee on Voicemail</a></strong></p>
<p><strong><a href="http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/">Vlad Zablotzkyy Defeats LeapFish / ePerks / DotNext CEO Ben Behrouzi</a></strong></p>
<p><strong><a href="http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/">Ben Behrouzi, LeapFish CEO Caught Spamming TechCrunch</a><br />
</strong></p>
<p><strong><a title="Permanent Link to The Beginner&acirc;</p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/beginners-guide-learning-about-vlad-vs-eperks-ben-behrouzi/' rel='bookmark' title='Permanent Link: The Beginner&#8217;s Action Guide to Learning about ePerks / Ben Behrouzi vs Vlad Zablotkyy'>The Beginner&#8217;s Action Guide to Learning about ePerks / Ben Behrouzi vs Vlad Zablotkyy</a></li>
<li><a href='http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/' rel='bookmark' title='Permanent Link: LeapFish and Ben Behrouzi Spam Techcrunch. What&#8217;s new?'>LeapFish and Ben Behrouzi Spam Techcrunch. What&#8217;s new?</a></li>
<li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>LeapFish and Ben Behrouzi Spam Techcrunch. What&#8217;s new?</title>
		<link>http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/</link>
		<comments>http://brokerscience.com/technology/ben-behrouzi-leapfish-techcrunch/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 00:40:51 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Ben Behrouzi]]></category>
		<category><![CDATA[benham behrouzi]]></category>
		<category><![CDATA[ePerks]]></category>
		<category><![CDATA[LeapFish]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=566</guid>
		<description><![CDATA[Ben Behrouzi has hit an all time low for himself and his new startup LeapFish in front of Silicon Valley and the world. After Techcrunch declared LeapFish as &#8220;another meta search engine no one will ever use&#8221; his employees were caught red handed making shill comments praising LeapFish and calling it &#8220;genius&#8221;. Classic. This puts [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/' rel='bookmark' title='Permanent Link: LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee'>LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-brokerscience/' rel='bookmark' title='Permanent Link: LeapFish CEO Ben Behrouzi Insinuates Legal Action Against BrokerScience, Cites &#8220;Damages&#8221;'>LeapFish CEO Ben Behrouzi Insinuates Legal Action Against BrokerScience, Cites &#8220;Damages&#8221;</a></li>
</ol>]]></description>
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<p>Ben Behrouzi has hit an all time low for himself and his new startup LeapFish in front of Silicon Valley and the world. After Techcrunch <a href="http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use/#comments" target="_blank">declared LeapFish</a> as <strong>&#8220;another meta search engine no one will ever use&#8221;</strong> his employees were caught red handed making shill comments praising LeapFish and calling it &#8220;genius&#8221;. Classic. This puts him on the fast track to destroy yet another brand in addition to his past casualties, ePerks, Brabus Ventures, and iHype.</p>
<p>Now Techcrunch knows what the rest of us have known for years. Ben Behrouzi, LeapFish and most of Ben&#8217;s companies are spammers. I&#8217;ve personally received ePerks and LeapFish spam and or phone calls. A former ePerks employee confided in me that Behrouzi employees are given free reign to use whatever techniques are necessary to hit their numbers.</p>
<p><strong>Former Ben Behrouzi ePerks employee that wished to remain unnamed:</strong></p>
<blockquote><p>I graduated from USC, I never imagined I would be spamming for a living.</p></blockquote>
<p><span id="more-566"></span></p>
<p>TechCrunch points out the obvious that LeapFish provides no real value to searchers. LeapFish claims to be the &#8220;first multi-dimensional information aggregator and search portal in the world&#8221;. In reality it is simply a search engine aggregator similar to <a href="http://www.dogpile.com/" target="_blank">DogPile</a> (launched in 1996), <a href="http://addictomatic.com/" target="_blank">Addict-o-Matic</a>, or the hundreds of others that exist.</p>
<h2><strong>Bens&#8217; Fake TechCrunch Comments are a Thing of Beauty</strong></h2>
<p>After one shill comment after another, it becomes clear that most of the comments are simply fake and obviously made by Ben Behrouzi and or his employees.</p>
<p>When we pointed out that spamming blog comments is a Ben Behrouzi / DotNext Inc. / LeapFish hallmark, TechCrunch confirmed that in fact, all of the comments were coming the same IP address. This IP address was later banned.</p>
<p><a href="http://brokerscience.com/files/2008/11/leapfish-11.jpg"><img class="aligncenter size-full wp-image-574" src="http://brokerscience.com/files/2008/11/leapfish-11.jpg" alt="" width="550" height="550" /></a></p>
<p><strong>Ben Threatens BrokerScience and Others Yet Again&#8230;.</strong></p>
<blockquote><p>Also for the record you and your readers should know that, the trace richardson and lord matt commenting above are rogue bloggers looking for attention, traffic and destruction of others. They are motivated by a disgustingly shameful agenda that clearly manifests itself in their comments above and have a long history of stalking our people and spreading fabricated news in mass quantities. The company will be addressing each of their malicious activities soon. &#8211; Ben Behrouzi, CEO Dotnext, Inc. LeapFish</p></blockquote>
<p><strong>Welcome to Ben&#8217;s World of Fail:</strong></p>
<p><a href="http://brokerscience.com/files/2008/11/leapfish-3.jpg"><img class="aligncenter size-full wp-image-577" src="http://brokerscience.com/files/2008/11/leapfish-3.jpg" alt="" width="550" height="444" /></a></p>
<p><strong>Techcrunch Writer, Robin Wauters Finally Bans One of The IP Addresses:</strong></p>
<p><a href="http://brokerscience.com/files/2008/11/leadpfish-2.jpg"><img class="aligncenter size-full wp-image-578" src="http://brokerscience.com/files/2008/11/leadpfish-2.jpg" alt="" width="550" height="104" /></a></p>
<h2><span style="font-size: small;"><span><br />
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<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/' rel='bookmark' title='Permanent Link: LeapFish / DotNext CEO, Ben Behrouzi Defeated'>LeapFish / DotNext CEO, Ben Behrouzi Defeated</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/' rel='bookmark' title='Permanent Link: LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee'>LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-brokerscience/' rel='bookmark' title='Permanent Link: LeapFish CEO Ben Behrouzi Insinuates Legal Action Against BrokerScience, Cites &#8220;Damages&#8221;'>LeapFish CEO Ben Behrouzi Insinuates Legal Action Against BrokerScience, Cites &#8220;Damages&#8221;</a></li>
</ol></p>]]></content:encoded>
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		<title>LeapFish / DotNext CEO, Ben Behrouzi Defeated</title>
		<link>http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/</link>
		<comments>http://brokerscience.com/legal/vlad-zablotzkyy-defeats-ben-behrouzi-eperks-dotnext/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 05:22:26 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Ben Behrouzi]]></category>
		<category><![CDATA[Brabus Ventures]]></category>
		<category><![CDATA[dotnext]]></category>
		<category><![CDATA[ePerks]]></category>
		<category><![CDATA[LeapFish]]></category>
		<category><![CDATA[ziddler]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=410</guid>
		<description><![CDATA[On October 22nd, 2008, Ben Behrouzi / Eperks /LeapFish&#8217;s atorney, Ronald J. Cook filed for dismissal of their complaint against Vlad Zablotzkyy. This is yet one more embarrassment for Ben Behrouzi in addition to the public humiliation and ridicule that has already befallen him and his dieing brand ePerks, at the hands of the Real [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/' rel='bookmark' title='Permanent Link: LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee'>LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-sues-blogger/' rel='bookmark' title='Permanent Link: Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place'>Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
</ol>]]></description>
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<p>On October 22nd, 2008, Ben Behrouzi / Eperks /LeapFish&#8217;s atorney, Ronald J. Cook filed for dismissal of their complaint against Vlad Zablotzkyy. This is yet one more embarrassment for Ben Behrouzi in addition to the public humiliation and ridicule that has already befallen him and <strong>his dieing brand ePerks</strong>, at the hands of the Real Estate community at large.</p>
<p>The withdrawal was likely the result of a settlement with Vlad (the terms of which have not been disclosed) in which Vlad was required to post a <a href="http://www.go-beyond-mls.com/eperks-and-vlad-zablotskyy-settle-the-lawsuit/" target="_blank">statement</a> which is essentially a lawyer contrived &#8220;I&#8217;m Sorry&#8221;. One highlight is where &#8220;Vlad&#8221; requests that other bloggers covering the story print retractions. Vlad was outgunned and his willingness to settle clearly reflects that.</p>
<p>Considering that <strong><a href="http://brokerscience.com/legal/eperks-ben-behrouzi-brokerscience/">Ben Behhrouzi has threatened BrokerScience</a></strong> with threats similar to those he made against Vlad, we see this defeat as fitting, to say the least.</p>
<blockquote><p>&#8220;Behnam &#8220;Ben&#8221; Behrouzi filed what&#8217;s called an &#8220;unverified&#8221; complaint against Vlad.  That&#8217;s in contrast to a &#8220;verified&#8221; complaint, in which the plaintiff signs the complaint and declares under penalty of perjury that the statements in the complaint are true and correct.  The lawsuit ended in settlement without Behrouzi ever making any statement under oath.  Specifically, he never denied that he was responsible for the slander of Vlad.&#8221; &#8211; Brief Submitted to BrokerScience by Source that Wished to Remain Anonymous</p></blockquote>
<p>While most intelligent CEO&#8217;s couldn&#8217;t attract the kind of bad publicity and ill will Behrouzi has managed to generate for ePerks on their worst day, this is an area where Ben truly shines. Then again, Ben has proven himself to be a tactless bully time and time again, so this is par for the course.</p>
<p><span id="more-410"></span>Ben&#8217;s reward for bullying Vlad Zablotzkyy with childish antics is the distinction of having negative results in 7 of the top 10 results for his name when googling &#8220;<a href="http://www.google.com/search?q=ben+behrouzi" target="_blank">Ben Behrouzi</a>&#8220;. Great job Ben! These will remain for YEARS and YEARS. A google search for &#8220;ePerks&#8221; shows <a href="http://www.google.com/search?q=eperks" target="_blank">9 out of the top 10 results</a> have negative content.</p>
<h2>Spamming the Ben Behrouzi Way</h2>
<p>To counter the extremely negative public reaction to his business practices in google, Ben began a spam / search engine dilution campaign in August by creating accounts with a large amount of service providers such as youtube.com, vator.tv and others in hopes these would replace the existing negative google results that come up when googling &#8220;Ben Behrouzi&#8221;. You can find the complete list at the bottom of this very unprofessional and amateur looking homepage Ben has created for himself <a rel="nofollow" href="http://behrouzi.com/" target="_blank">here</a>. Over time, these will end up being virtually useless for his end goal of spamming the results for his name.</p>
<p>He has also started maxstartup.com that was originally yet another ePerks splog until recently. Don&#8217;t laugh too hard when reading this gem from &#8220;MaxStartUp&#8221;:</p>
<blockquote><p>I’ve had several failures in my life with some lessons that have left their spots, and have even been victim to online lies and an actual blog war instigated by the many that are motivated by the basest of human qualities.</p></blockquote>
<p><strong> </strong></p>
<h2>Did Brabus Ventures Implode or is the Brand Simply Toxic?</h2>
<p>It is worth noting that Ben Behrouzi&#8217;s parent company, Brabus Ventures has recently disassembled its corporate website at BrabusVentures.com including removing the Cultures and Values pages that <a href="http://brokerscience.com/legal/ben-behrouzi-copyright-infringement/" target="_blank">Ben Behrouzi stole</a> from Mervyns.com and Chevron.com. It seems that the root cause is that Ben Behrouzi is distancing himself from Brabus Ventures with a name change, after all a google search for &#8220;<a href="http://www.google.com/search?q=brabus+ventures" target="_blank">Brabus Ventures</a>&#8221; shows 7 out of 10 listings have negative content regarding his company. <strong>We have no word yet on whether Ben plans on changing his own name to escape the embarrassment associated with it.</strong></p>
<h2>Simply Embarrassing:</h2>
<div id="attachment_477" class="wp-caption alignleft" style="width: 310px"><a href="http://brokerscience.com/files/2008/11/brabus_ventures_behrouzi.jpg"><img class="size-medium wp-image-477" src="http://brokerscience.com/files/2008/11/brabus-300x251.jpg" alt="" width="300" height="251" /></a><p class="wp-caption-text">Brabus Ventures Before Disassembly</p></div>
<div id="attachment_479" class="wp-caption alignright" style="width: 310px"><a href="http://brokerscience.com/files/2008/11/brabus_ventures_behrouzi.jpg"><img class="size-medium wp-image-479" src="http://brokerscience.com/files/2008/11/brabus_ventures_behrouzi-300x246.jpg" alt="" width="300" height="246" /></a><p class="wp-caption-text">Brabus Ventures After Disassembly</p></div>
<div id="attachment_536" class="wp-caption alignnone" style="width: 309px"><a href="http://brokerscience.com/files/2008/11/dotnextinc.jpg"><img class="size-medium wp-image-536" src="http://brokerscience.com/files/2008/11/dotnextinc-262x300.jpg" alt="The New Face of Brabus Ventures - DotNext Inc." width="299" height="342" /></a><p class="wp-caption-text">The New Face of Brabus Ventures - DotNext Inc.</p></div>
<h2>The Next Generation of Fail: DotNext, Inc.</h2>
<p>DotNext, Inc. is the new incarnation of Brabus Ventures. When most companies change their name, they give notice on their home page and redirect visitors to the new domain. Not Ben Behrouzi. His ability to single handedly destroy brands is the reason he is running from the Brabus Ventures name / reputation. When people think of Brabus Ventures, they think of Ben Behrouzi, when they think of Ben Behrouzi, they think of ePerks and when people think of ePerks, they think of &#8230;.. well you get the idea. Ben Behrouzi, his brands and his ongoing business practices are very negatively viewed in the Real Estate Community.</p>
<p>Notice that at BrabusVentures.com lists ePerks and Brabus as the only company properties. It is not until you go to dotnexinc.com that you see LeapFish, Ziddler and Ihype as properties with no mention of Brabus or ePerks. They are clearly trying to stop the bleeding and brand destruction caused by being associated with the Brabus Ventures / Ben Behrouzi names by isolating ePerks and Brabus together. Wow and sad.</p>
<p>On a final note, in recent months, current ePerks employees have been briefing us on Ben&#8217;s latest &#8220;secret&#8221; project, LeapFish.com, but to be honest we don&#8217;t care. We&#8217;ve wasted enough time highlighting the <strong>EPIC FAIL</strong> that is Ben Behrouzi already. Surprisingly, Ben has failed to garner any top search engine spots for &#8220;Epic Fail&#8221; yet, but it is one thing Ben is consistent with, so give him time.</p>
<p>Thank you to the community and everyone that did what they could to help Vlad Zablotzkyy defeat Ben Behrouzi / Eperks / Brabus Ventures!!! While there are too many to thank individually, an honorable mention goes out to <strong><a href="http://andybeard.eu/" target="_blank">Andy Beard</a></strong> and <strong>&#8220;Big Gun&#8221; Swann</strong> for putting their weight behind Vlad.</p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/' rel='bookmark' title='Permanent Link: LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee'>LeapFish / ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-sues-blogger/' rel='bookmark' title='Permanent Link: Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place'>Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place</a></li>
<li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
</ol></p>]]></content:encoded>
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		<title>BrokerScience Homework: Setting Goals</title>
		<link>http://brokerscience.com/mortgage-marketing/brokerscience-homework-setting-goals/</link>
		<comments>http://brokerscience.com/mortgage-marketing/brokerscience-homework-setting-goals/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 21:38:43 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Mortgage Marketing]]></category>
		<category><![CDATA[setting goals]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=377</guid>
		<description><![CDATA[School is out for summer, but that doesn&#8217;t mean there isn&#8217;t work to be done. I would like to revisit one of the simplest, yet most powerful tools for progressing in your career and life: Setting Goals. That&#8217;s right, we all know about goal setting, realize the importance that setting goals can bring to measuring [...]]]></description>
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<p>School is out for summer, but that doesn&#8217;t mean there isn&#8217;t work to be done. I would like to revisit one of the simplest, yet most powerful tools for progressing in your career and life: Setting Goals.</p>
<p>That&#8217;s right, we all know about goal setting, realize the importance that setting goals can bring to measuring and assessing success and progress and yet many of us are not consistently setting and measuring our progress towards goals. I am guilty of this as well.</p>
<p>What are your goals / objectives for the day, week, month and year? Write them down, somewhere. Anywhere. Make that place the simplest place to access you can think of to achieve consistency in visiting your goals.</p>
<p>Once your goals are set, evaluate and assess your performance. Did you achieve your goal for the day, week or month? You can only know if you assess your progress. This means a short day end check and weekly and monthly checks&#8230;.. it only takes a few minutes. Designate a consistent time slot for your reviews, this will help build the habit of reviewing.</p>
<p>If you don&#8217;t set a standard of performance or measure of performance, you will find yourself producing and achieving less&#8230;. you can&#8217;t hold yourself responsible for under performing if you aren&#8217;t aware that you aren&#8217;t where you should be! Many times we think we are performing at a higher level than we really are.</p>
<p>Most importantly, don&#8217;t be too hard on yourself if you are not progressing as fast as you would like. This is why it is important that your goals are realistic. The real goal here is to achieve an overall consistency in evaluating your progress&#8230;. not pushing yourself into depression because you didn&#8217;t nail your target goals. Not achieiving set goals is merely an opportunity to learn and evaluate so that you do achieve those  goals in the future.</p>
<p>When you are done, <strong><a rel="nofollow" href="http://brokerscience.com/files/2008/06/whosawesome.jpeg">click here</a></strong>.</p>
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		<title>Dear Realtor.com: This is How You Communicate With Your Users</title>
		<link>http://brokerscience.com/real-estate/realtor-communication/</link>
		<comments>http://brokerscience.com/real-estate/realtor-communication/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 01:59:00 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[NAR]]></category>
		<category><![CDATA[National Association of Realtors]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Realtors]]></category>
		<category><![CDATA[redfin]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=368</guid>
		<description><![CDATA[Redfin suffered about the worst occurrence a datacenter can endure, fire. They still beat Realtor.com by 12 hours with only 5 hours of downtime compared to Realtor.com&#8217;s 17 hours of downtime or 53 hours of downtime if you include the 36 hours of in-action before going offline for 17 hours after  their blog was hacked. [...]


Related posts:<ol><li><a href='http://brokerscience.com/real-estate/realtor-website-hacked/' rel='bookmark' title='Permanent Link: Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting'>Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting</a></li>
<li><a href='http://brokerscience.com/real-estate/realtorm-hacked-day-8/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 8: It&#8217;s Not Going Away'>Realtor.com Hacked Day 8: It&#8217;s Not Going Away</a></li>
<li><a href='http://brokerscience.com/legal/realtor-hacked-no-communication/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence'>Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence</a></li>
</ol>]]></description>
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<p>Redfin suffered about the worst occurrence a datacenter can endure, fire. They still beat Realtor.com by 12 hours with only 5 hours of downtime compared to Realtor.com&#8217;s <a href="http://brokerscience.com/real-estate/realtor-blog-hacked/" target="_blank">17 hours of downtime</a> or 53 hours of downtime if you include the 36 hours of in-action before going offline for 17 hours after  their blog was hacked. In fact, the once daily posts on the Realtor.com blog have ceased altogether for over  two weeks, so it is apparent that the problem is  not under control, unless giving hard working / blogging Realtors less exposure is part of an unannounced strategy.</p>
<p>That&#8217;s right, their datacenter caught fire and they still <em>smoked </em>Realtor.com, pun intended. There is only one right way to handle such a situation: quickly, honestly and transparently. If Redfin gets this, why can&#8217;t Realtor.com?</p>
<p><strong><a title="Permanent Link to Chris Neitzert Sorts Through Charred Rubble of Redfin Datacenter" rel="bookmark" href="http://blog.redfin.com/blog/2008/06/chris_neitzert_sorts_through_charred_rubble_of_redfin_datacenter.html" target="_blank">Chris Neitzert Sorts Through Charred Rubble of Redfin Datacenter</a></strong></p>
<blockquote><p>There was a fire in the Seattle-based data center that Redfin uses to host our web servers, causing a loss of service between approximately 5 a.m. and 10 a.m. Pacific Time. The entire data center was shut down by the fire department, including universal power supplies. Thanks to Redfin’s Chris Neitzert and his team, the site is now up and running. Throughout the interruption, our agents have of course stayed at their posts working with clients. But as the data center installs new equipment, it is possible that we will experience much-briefer interruptions in our website service around midnight tonight. We will continue to be available by telephone at 877-973-3346 or through the direct number our clients have for their agents.<br />
For now, we apologize for the interruption in our service.</p></blockquote>
<p><strong>Aftermath of Realtor.com Blog Hack</strong></p>
<p><a href="http://brokerscience.com/files/2008/06/realtor12.jpg"><img class="alignnone size-full wp-image-372" src="http://brokerscience.com/files/2008/06/realtor12.jpg" alt="" width="550" height="481" /></a></p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/real-estate/realtor-website-hacked/' rel='bookmark' title='Permanent Link: Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting'>Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting</a></li>
<li><a href='http://brokerscience.com/real-estate/realtorm-hacked-day-8/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 8: It&#8217;s Not Going Away'>Realtor.com Hacked Day 8: It&#8217;s Not Going Away</a></li>
<li><a href='http://brokerscience.com/legal/realtor-hacked-no-communication/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence'>Realtor.com Hacked Day 4: No Announcement, Users Wait in Silence</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>FREE Real Estate RSS Icons!</title>
		<link>http://brokerscience.com/real-estate/free-rss-real-estate-icons/</link>
		<comments>http://brokerscience.com/real-estate/free-rss-real-estate-icons/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 21:11:57 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[BrokerScience]]></category>
		<category><![CDATA[free rss icons]]></category>
		<category><![CDATA[real estate blog icons]]></category>
		<category><![CDATA[real estate icons]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=154</guid>
		<description><![CDATA[Introducing the LeadPress RSS Real Estate Icon Collection! DOWNLOAD FREE Real Estate RSS Icons Some other FREE Tools: FREE Mortgage Broker Tools LeadPress builds mortgage marketing websites and helps loan officers generate exclusive mortgage leads. Related posts:HVCC: How It May Negatively Affect and Change Real Estate as We Know It Feedburner Testing Real Estate Blogging [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/hvcc-hurts-consumers-agents-and-brokers/' rel='bookmark' title='Permanent Link: HVCC: How It May Negatively Affect and Change Real Estate as We Know It'>HVCC: How It May Negatively Affect and Change Real Estate as We Know It</a></li>
<li><a href='http://brokerscience.com/technology/feedburner-testing-real-estate-blogging-groups/' rel='bookmark' title='Permanent Link: Feedburner Testing Real Estate Blogging Groups'>Feedburner Testing Real Estate Blogging Groups</a></li>
<li><a href='http://brokerscience.com/technology/google-maps-real-estate-search/' rel='bookmark' title='Permanent Link: Google Inches Towards Real Estate Search'>Google Inches Towards Real Estate Search</a></li>
</ol>]]></description>
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			</a>
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<p>Introducing the LeadPress RSS Real Estate Icon Collection!</p>
<h2><a href="http://leadpress.com/mortgage-tools/free-real-estate-rss-icons/" target="_blank"><strong>DOWNLOAD FREE Real Estate RSS Icons</strong></a></h2>
<h2>Some other FREE Tools:</h2>
<h2><a href="http://leadpress.com/mortgage-tools/mortgage-broker-tools/" target="_blank">FREE Mortgage Broker Tools</a></h2>
<p><a href="http://leadpress.com/mortgage-tools/free-real-estate-rss-icons/"><img class="alignnone size-full wp-image-241" src="http://leadpress.com/files/2009/03/real-estate-rss-icons.png" alt="" width="423" height="724" /></a></p>
<p>LeadPress builds <a href="http://leadpress.com/benefits/">mortgage marketing websites</a> and helps loan officers generate <a href="http://leadpress.com/mortgage-leads/mortgage-marketing/">exclusive mortgage leads</a>.</p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/hvcc-hurts-consumers-agents-and-brokers/' rel='bookmark' title='Permanent Link: HVCC: How It May Negatively Affect and Change Real Estate as We Know It'>HVCC: How It May Negatively Affect and Change Real Estate as We Know It</a></li>
<li><a href='http://brokerscience.com/technology/feedburner-testing-real-estate-blogging-groups/' rel='bookmark' title='Permanent Link: Feedburner Testing Real Estate Blogging Groups'>Feedburner Testing Real Estate Blogging Groups</a></li>
<li><a href='http://brokerscience.com/technology/google-maps-real-estate-search/' rel='bookmark' title='Permanent Link: Google Inches Towards Real Estate Search'>Google Inches Towards Real Estate Search</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>33</slash:comments>
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		<title>BrokerScience Disclosure</title>
		<link>http://brokerscience.com/mortgage-news/brokerscience-disclosure/</link>
		<comments>http://brokerscience.com/mortgage-news/brokerscience-disclosure/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 04:08:28 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Mortgage News]]></category>
		<category><![CDATA[BrokerScience]]></category>
		<category><![CDATA[NAR]]></category>
		<category><![CDATA[Realtors]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=366</guid>
		<description><![CDATA[BrokerScience is not affiliated, related or endorsed in any way, shape or form to or by the National Association of Realtors (NAR). You can find the National Association of Realtors at Realtor.org. If you are interested in Real Estate and Mortgage news, you&#8217;re in the right place, take a look around! Related posts:Realtor.com Blog Hacked [...]


Related posts:<ol><li><a href='http://brokerscience.com/real-estate/realtor-website-hacked/' rel='bookmark' title='Permanent Link: Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting'>Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting</a></li>
<li><a href='http://brokerscience.com/real-estate/realtor-hacked-nobody-cares/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 7: Nobody Notices or Cares'>Realtor.com Hacked Day 7: Nobody Notices or Cares</a></li>
<li><a href='http://brokerscience.com/legal/nar-president-richard-gaylord-hvcc/' rel='bookmark' title='Permanent Link: Richard Gaylord, NAR President Comments on HVCC, Says Nothing'>Richard Gaylord, NAR President Comments on HVCC, Says Nothing</a></li>
</ol>]]></description>
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<p><strong>BrokerScience is not affiliated, related or endorsed in any way, shape or form to or by the National Association of Realtors (NAR). </strong></p>
<p>You can find the National Association of Realtors at Realtor.org.</p>
<p>If you are interested in Real Estate and Mortgage news, you&#8217;re in the right place, take a look around!</p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/real-estate/realtor-website-hacked/' rel='bookmark' title='Permanent Link: Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting'>Realtor.com Blog Hacked Day 3: Down for 17 Hours and Counting</a></li>
<li><a href='http://brokerscience.com/real-estate/realtor-hacked-nobody-cares/' rel='bookmark' title='Permanent Link: Realtor.com Hacked Day 7: Nobody Notices or Cares'>Realtor.com Hacked Day 7: Nobody Notices or Cares</a></li>
<li><a href='http://brokerscience.com/legal/nar-president-richard-gaylord-hvcc/' rel='bookmark' title='Permanent Link: Richard Gaylord, NAR President Comments on HVCC, Says Nothing'>Richard Gaylord, NAR President Comments on HVCC, Says Nothing</a></li>
</ol></p>]]></content:encoded>
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		<title>BrokerScience is Looking For Title, Escrow &amp; Appraisal Bloggers</title>
		<link>http://brokerscience.com/blogging/brokerscience-is-looking-for-title-escrow-appraisal-bloggers/</link>
		<comments>http://brokerscience.com/blogging/brokerscience-is-looking-for-title-escrow-appraisal-bloggers/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 05:35:48 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BrokerScience]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=356</guid>
		<description><![CDATA[Are you a fanatical Title Insurance, Escrow or Appraisal blogger? Do you currently blog and need another avenue of exposure? BrokerScience will soon be launching new Title/Escrow centric and Appraisal Centric blogs and we need bloggers! BrokerScience network blogs (WordPress based) are highly SEO optimized, utilize the latest bleeding edge plugins and can provide an [...]


Related posts:<ol><li><a href='http://brokerscience.com/blogging/welcome/' rel='bookmark' title='Permanent Link: Welcome to BrokerScience.com&#8230;&#8230;..Alpha!'>Welcome to BrokerScience.com&#8230;&#8230;..Alpha!</a></li>
</ol>]]></description>
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<p>Are you a fanatical Title Insurance, Escrow or Appraisal blogger? Do you currently blog and need another avenue of exposure? BrokerScience will soon be launching new Title/Escrow centric and Appraisal Centric blogs and we need bloggers!</p>
<p><a href="http://brokerscience.com/files/2008/06/mix.jpg"><img class="size-full wp-image-358" src="http://brokerscience.com/files/2008/06/mix.jpg" alt="" width="486" height="448" /></a></p>
<p>BrokerScience network blogs (WordPress based) are highly SEO optimized, utilize the latest bleeding edge plugins and can provide an optimal platform for insuring you get the best search engine coverage of your posts. We will obviously maintain the platform rigorously and will build out necessary features you find necessary. That&#8217;s right, if you have an idea or format you want us to build out for you, we will do it! <strong>Once we obtain a minimal level advertising we will gladly revenue share as well. </strong></p>
<p><strong>If you are interested or know somebody who is, <a href="http://brokerscience.com/contact/">let&#8217;s talk</a>!</strong></p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/blogging/welcome/' rel='bookmark' title='Permanent Link: Welcome to BrokerScience.com&#8230;&#8230;..Alpha!'>Welcome to BrokerScience.com&#8230;&#8230;..Alpha!</a></li>
</ol></p>]]></content:encoded>
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		<title>BrokerScience West Coast Tour</title>
		<link>http://brokerscience.com/mortgage-news/brokerscience-west-coast-tour/</link>
		<comments>http://brokerscience.com/mortgage-news/brokerscience-west-coast-tour/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 05:06:29 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Mortgage News]]></category>
		<category><![CDATA[BrokerScience]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=355</guid>
		<description><![CDATA[We&#8217;re extremely excited to be taking a few weeks off starting tomorrow&#8230;.. We are recreating a famed trip from two summers ago where we took our time taking the PCH up from Orange County, making our way through Santa Barbara, San Luis Obispo, Monterey, Big Sur, Santa Cruz, San Francisco, Napa Valley, the famed 128 [...]]]></description>
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			</a>
		</div>
<p>We&#8217;re extremely excited to be taking a few weeks off starting tomorrow&#8230;.. We are recreating a famed trip from two summers ago where we took our time taking the PCH up from Orange County, making our way through Santa Barbara, San Luis Obispo, Monterey, Big Sur, Santa Cruz, San Francisco, Napa Valley, the famed 128 highway (rolling hills, fruit stands, vineyards &amp; apple orchards), Mendocino, Eureka, Arcata &amp; beyond. After a gruelling 18 months non-stop, this is one deserved vacation.</p>
<p>The truth is that we may be gone for two weeks or it may be eight&#8230;. I just don&#8217;t know at this point. If I feel like working, I will, if not I will be busy sipping coffee at the local coffee shop, hiking in the redwoods, white water rafting, exploring small coastal towns and everything else we can think of that is fun. The truth is that I am addicted to the internet and social media, so I will likely not be too far.</p>
<p><strong>Please Stand By For Further Communication &#8230;&#8230;&#8230;&#8230;</strong></p>
<p><a href="http://brokerscience.com/files/2008/06/testpattern.jpg"><img class="alignnone size-full wp-image-357" src="http://brokerscience.com/files/2008/06/testpattern.jpg" alt="" width="500" height="382" /></a></p>
]]></content:encoded>
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		<title>The BrokerScience Guide to Building and SEO Optimizing Single Property Listing Websites</title>
		<link>http://brokerscience.com/blogging/seo-basics-single-property-websites/</link>
		<comments>http://brokerscience.com/blogging/seo-basics-single-property-websites/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 04:57:56 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[real estate domain names]]></category>
		<category><![CDATA[real estate seo]]></category>
		<category><![CDATA[single property listings]]></category>

		<guid isPermaLink="false">http://brokerscience.com/?p=344</guid>
		<description><![CDATA[(Disclaimer: This article discusses some concepts that require an advanced knowledge of WordPress, PHP, CSS and other web development strategies. If you are not familiar with these topics, it is unlikely we will be able to help you implement them. If you do have questions, please hit the forums to discuss.) More and more Realtors [...]]]></description>
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<p><em>(Disclaimer: This article discusses some concepts that require an advanced knowledge of WordPress, PHP, CSS and other web development strategies. If you are not familiar with these topics, it is unlikely we will be able to help you implement them. If you do have questions, please hit the forums to discuss.)</em></p>
<p>More and more Realtors are realizing the benefits of creating a new website for each listing they have. The goal in creating a website that is dedicated to a specific listing is to create a powerful online marketing tool, increase search engine exposure, obtain top positions in the SERPs (search engine results pages) and provide an online presence for promoting the listing&#8217;s benefits through useful and informative content and beautiful images. We are going to discuss how to build and optimize your single property website and are throwing in a new twist on where your content should be located.</p>
<p><strong>Benefits of Using Single Property Listing Websites:</strong></p>
<ol>
<li>They can be a powerful listing and marketing tool referenced online and offline in marketing materials to help increase listing exposure.</li>
<li>They increase listing owners&#8217; confidence in you.</li>
<li>They can help you gain more listings and are one more selling point / benefit you can offer when trying to obtain listings or convert FSBO&#8217;s.</li>
</ol>
<h2>1) Choosing a Domain Name</h2>
<p>The first decision to be made is choosing a domain name. The most common route is simply using the listing address as the domain name, for example, 123MainStreet.com. Many agents cite that they use the listing address as the domain because it provides a keyword rich URL which can be beneficial for SEO / ranking purposes. The truth is that having a keyword rich domain name for SEO purposes alone is becoming less and less important as time goes on (some would argue it is a non factor already), is only one SEO factor among many and as we will explain, there are more compelling reasons to use non-address based domain names.</p>
<p><strong>Make It Easy to Remember. </strong>The primary reason you may not want to use the address as the domain name <a href="http://brokerscience.com/files/2008/06/fourarms.jpg"><img class="alignright size-full wp-image-350" src="http://brokerscience.com/files/2008/06/fourarms.jpg" alt="" width="300" height="324" /></a>is marketability. Buyers are much more likely to remember &#8220;TatumRanchHome.com&#8221; as opposed to &#8220;1934ViaLindaWay.com&#8221;. This holds true whether they are glancing through a magazine and see your ad, are trying to remember the domain name from a flyer they have thrown away, or even more importantly, if they are trying to remember your domain name for the listing sign they happened to glance at as they drove by the listing.</p>
<p><strong>Usability Trumps SEO. </strong>The bottom line is that you may not want to sacrifice the overall marketability and utility that an easy to remember domain name provides (this is true of any domain name in any vertical) for SEO purposes (keyword rich URL).</p>
<p>Jay Thompson also points out <a href="http://agentgenius.com/?p=2148" target="_blank">another strategy</a> for choosing domain names, using generic or neighborhood / community based names such as &#8220;TatumEstates.com&#8221; or &#8220;IrvineEsplanade.com&#8221;. He points out that these names can be recycled over and over which can save the time and money invovled with registering a new address based domain for each new listing.</p>
<p><span id="more-344"></span></p>
<h2>2. The Old Way: Placing Your Single Listing Content on a Brand New Domain Name</h2>
<p><strong>The Issue With Brand New Domain Names. </strong>All of the great content that is created on a new unseasoned domain is working from a position of weakness in competing against more established sites. Since your new domain is not seasoned and has established no history or trust with Google, does it make any sense that your site should perform better than more established sites that already rank well, have high PageRanks, have established incoming link profiles and have already built trust with Google? <strong>Of course not.</strong></p>
<p>Even though your newly created single listing site may be more focused for your specific keywords and may rank easily for the listing address, it will not rank as well against seasoned sites for other keywords in your content relating to your topics you will likely discuss relating to features of the listing neighborhood, school district, shopping areas, etc. In short your unseasoned domain and site are at a great disadvantage in performing well for a broad range of keywords even though you may very well rank number one for the actual listing address, a keyword term with little to no competition.</p>
<p>To compound the issue, your single listing website is by nature, temporary, and will likely (hopefully) never be around long enough to achieve the baseline aging with Google (6 to 12 months) necessary to achieve consistent rankings and actively compete with more established sites. It is also very unlike that other sites will ever link to a single listing website and as we all know, inbound links are an important component of ranking well in search engines.</p>
<p>To those that say their brand new domains rank fine: Your brand new domain may rank for some keywords, it will not rank well for more competitive keywords. Just because your domain ranks for the listing address (a very non-competitive keyword) does not mean it is ranking for more competitive keywords. It is worth noting that the concept I am presenting here is not debated in the SEO community and is consistent with Google nomenclature on the subject.</p>
<h2>3) <strong>The Solution: Host Your Single Listing Website on Your Primary  Corporate Website and Forward Your New Domain Name  To It<br />
</strong></h2>
<p>We are going to present a very simple and common sense concept that will improve your single property website search engine rankings, listing exposure and traffic. Traditionally, agents will place their new website content on their newly purchased single listing specific domain name. Why place each of your new listing websites and content on new unseasoned, untrusted domains when you can simply leverage your existing corporate website or blog that is seasoned (aged), has established rankings, has incoming links, has existing traffic and has already established trust with Google?<a href="http://brokerscience.com/files/2008/06/einstein.jpg"><img class="alignleft size-full wp-image-349" style="float: left;" src="http://brokerscience.com/files/2008/06/einstein.jpg" alt="" width="377" height="271" /></a></p>
<p>That&#8217;s right, we are proposing that you build out your single listing websites on your existing corporate website or blog domains and then use domain forwarding to forward your new listing specific domain name to the new content on your established corporate website or blog. <em>Domain forwarding is handled by your domain name registrar and enables you to forward visitors to your domain name to any other domain name </em><em>you choose. </em></p>
<p>When visitors navigate to &#8220;TatumEstatesHome.com&#8221;, they will arrive at your single listing website, hosted on your corporate site that looks and acts identically as if it were hosted as a standalone site at &#8220;TatumEstatesHome.com&#8221; except it is hosted on your trusted and seasoned corporate domain (example: ExampleRealty.com/1989-Via-Linda/). Domain forwarding even gives you the ability to make it so the URL users see in their browser does not change from &#8220;TatumEstatesHome.com&#8221; when they are actually on &#8220;ExapleRealty.com&#8221;, no matter where they navigate to, they will see TatumEstatesHome.com; using this features is simply a matter of preference.</p>
<h2><strong>4) How to Implement Using WordPress</strong></h2>
<ol>
<li>You can use your existing corporate WordPress page theme by doing nothing and creating a new page and naming it your property address (ExampleRealty.com/1989-Via-Linda/), or you can use a different page layout and or look and feel by creating all new single listing centric pages using the WordPress &#8220;<a href="http://codex.wordpress.org/Pages#Creating_your_own_Page_Templates" target="_blank">Page Themes</a>&#8221;  / &#8220;Page Template&#8221; feature. This feature allows you to create new WordPress pages using &#8220;Page Themes&#8221; that you create and import into WordPress with their own look and feel.</li>
<li>When you have created your Page Theme page layout it should include a new header, footer and sidebar it it uses them. You will want to make sure that these items have unique names so they do not conflict with the WordPress &#8220;header.php&#8221;, &#8220;footer.php&#8221; and &#8220;sidebar.php. Also be sure to change the calls for these items in your new page template itself. This will prevent the new page template from calling &#8220;header.php&#8221; (the header for your corporate / default site) when you really want to call &#8220;header_new.php&#8221; or whatever you have named it. If you using a new <a href="http://www.w3.org/Style/" target="_blank">stylesheet</a>, so be sure to change the call for this in your new page theme / header, otherwise you can simply add new CSS to your existing stylesheet. . You can hard code the entire page to taste with layout, content and links, but be sure to add the loop so that you can add content via the WordPress write page as well.</li>
<li>Unless you want to hard code links into your header, footer and sidebar, it is a good idea to install the NAVT Plugin (update: plugin deprecated for new WordPress menu system in WordPress 3.0). This plugin will enable you to add a link to any exsiting page, post, category or manually inserted link by simply dragging and dropping via the WordPress dashboard.</li>
<li>Finally, you will upload all items (don&#8217;t forget images and CSS) via FTP to your root WordPress theme folder. To designate the new Page Theme as a theme, add the following to the very top of the page before uploading:</li>
<blockquote><p>&lt;?php<br />
/*<br />
Template Name: New Listing Theme<br />
*/<br />
?&gt;</p></blockquote>
<li>Now that your new theme has been uploaded, you can create any new pages you want for your single listing website. Via WordPress Page write, create your new page for your listing and edit the URL to <a href="http://brokerscience.com/files/2008/06/drink.jpg"><img class="alignright size-full wp-image-351" src="http://brokerscience.com/files/2008/06/drink.jpg" alt="" width="345" height="418" /></a>something like ExampleRealty.com/1989-Via-Linda/. Before saving navigate to the &#8220;Page Theme&#8221; option drop down and choose &#8220;New Listing Theme&#8221; or whatever you have called the new theme. Unless you have incorporated the WordPress loop into your page theme, you will not actually type any content into the &#8220;write&#8221; box.</li>
<li>Forward your new, easy to remember single listing domain name to the URL you have created as the home page for your new single listing site. When a visitor types in &#8220;TatumEstatesHome.com&#8221;, they will now be automatically taken to &#8220;ExampleRealty.com/1989-Via-Linda/&#8221;. Your new single listing site acts as an indepent site with its own look and feel, but leverages your existing corporate site&#8217;s age, links and authority.</li>
<li>Finally Link to your newly created single listing site, &#8220;CorporateSite.com/1989-Via-Linda/&#8221;, from your home page to expedite search engine spider crawling. You may also want to consider creating a category specific to this listing and adding the listing to it. This could be based on the neighborhood or another related theme.</li>
</ol>
<h2><strong>5) WordPress &#8211; Create a Silo to Increase Keyword Focus and Improve Keyword Theming</strong></h2>
<ol>
<li>To use this method, your WordPress site needs to use the following permalink structure: /%category%/%postname%/. If your site does not use this structure or you are starting a new site, I <strong>STRONGLY </strong>suggest you use this permalink structure.</li>
<li>Download and install the Page Category Plus plugin from by buddy Andy here. This plugin enables you to assign a newly created page to categories, the same way you do blog posts. Check out his other  WordPress plugins, they are excellent.</li>
<li>Follow steps 1 &#8211; 7 above and create a new category that is only going to be used for this specific listing and assign this page and any pages you create for this listing to this specific category. You might give it the name of the neighborhood, for example, &#8220;madison-meadows&#8221;.<br />
This would result in a home page of your single listing website of ExampleRealty.com/madison-meadows/1989-via-linda/. All content created as a page under this category will be in its own silo.</li>
</ol>
<p>To create a true silo, you will want to link to this content from your home page and category pages, but will not interlink to this content from any pages in other categories and vice-versa. This helps</p>
<h2><strong><strong>6) How to Implement on a Non WordPress Site</strong></strong></h2>
<ol>
<li>Create a sub-directory to hold your content / pages that are specific to the new listing. You might call this folder the name of the neighborhood, for example: madison-meadows. You now have a subdirectory of ExampleRealty.com/madison-meadows/.</li>
<li>Add the your new single listing home page to the previously created sub-directory. You can name it the listing address if you choose, resulting in a home page for your new single listing of ExampleRealty.com/madison-meadows/1989-Via-Linda.html. Alternatively, you can simply leave this home page titled as index.html if you choose and your home page URL for the listing will be ExampleRealty.com/madison-meadows/. My suggestion would be to use the listing address as the page name.</li>
<li>Link to your newly created page from your home page.</li>
</ol>
<h2>7) Rank Well for Local Neighborhood, Schools and Shopping</h2>
<p>Are you using single listing websites to try and rank for the neighborhood, schools, shopping or other related amenities of a specific listing? Do most of your listings fall within the same neighborhoods? If so, a better approach to listing for specific listing centric amenities would be to list these as general categories and topics covered on your main corporate blog or site than list single listings you have on these pages.</p>
<p><strong>Link from Local Amenities in WordPress.</strong></p>
<ol>
<li>If a neighborhood you would like to feature is Madison Meadows, you will create a category called Madison Meadows and create a new page that will be the home page for his neighborhood. Than add any new single listing centric sites that are in this neighborhood to this category.</li>
<li>Than create a &#8220;Listings in this Neighborhood&#8221; section and add the following code to the neighborhood home page. This code lists any other pages / posts in this category. You will add any new listing to this category and thus new listings will automatically show up in your &#8220;Listings in This Neighbood&#8221; section automatically! In this case, any new listings will automatically show up in your Madison Meadows neighborhood home page. The following code will be inserted at the end of your loop:</li>
</ol>
<blockquote><p><code>&lt;?php<br />
/* Check if there are posts */<br />
if ( have_posts() ) {<br />
/* Post index for semantic classes */<br />
$post_index = 1;<br />
?&gt;</code></p>
<p>&lt;div id=&#8221;category_more_resources&#8221;&gt; Related Information:&lt;/div&gt;</p>
<p>&lt;?php // tr &#8211; the following 3 lines list only category posts and exclude sub-category posts</p>
<p>$cat = intval( get_query_var(&#8216;cat&#8217;) ); ?&gt;</p>
<p>&lt;?php while (have_posts()) : the_post(); ?&gt;<br />
&lt;?php if ( in_category($cat) ) { ?&gt;</p></blockquote>
<p>There you have it! We will likely be refining these ideas and will certainly be adding more in the future.</p>
]]></content:encoded>
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		<title>The Beginner&#8217;s Action Guide to Learning about ePerks / Ben Behrouzi vs Vlad Zablotkyy</title>
		<link>http://brokerscience.com/legal/beginners-guide-learning-about-vlad-vs-eperks-ben-behrouzi/</link>
		<comments>http://brokerscience.com/legal/beginners-guide-learning-about-vlad-vs-eperks-ben-behrouzi/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 04:57:14 +0000</pubDate>
		<dc:creator>Trace Richardson</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Ben Behrouzi]]></category>
		<category><![CDATA[BrokerScience]]></category>
		<category><![CDATA[dotnext]]></category>
		<category><![CDATA[ePerks]]></category>
		<category><![CDATA[LeapFish]]></category>
		<category><![CDATA[Vlad Zablotzkyy]]></category>

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		<description><![CDATA[1) Learn the ePerks Basics with the Seminal Piece on ePerks: ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction 2) Read the Blog Post / Comments That Started It All: ePerks- A Scam or A Gem? 3) Read the Cease &#38; Desist Letter, Threats and Lawsuit from ePerks CEO Ben Behrouzi: Cease &#38; [...]


Related posts:<ol><li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-sues-blogger/' rel='bookmark' title='Permanent Link: Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place'>Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ip-address-link/' rel='bookmark' title='Permanent Link: ePerks IP Address Link to Vlad Zablotzkyy: When the Hunter Becomes the Prey'>ePerks IP Address Link to Vlad Zablotzkyy: When the Hunter Becomes the Prey</a></li>
</ol>]]></description>
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<h2>1) Learn the ePerks Basics with the Seminal Piece on ePerks:</h2>
<p><strong><a href="http://brokerscience.com/real-estate/eperks-brand-destruction/">ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction</a></strong></p>
<h2>2) Read the Blog Post / Comments That Started It All:</h2>
<p><strong><a href="http://www.go-beyond-mls.com/eperks-a-scam-or-a-gem.htm" target="_blank">ePerks- A Scam or A Gem?</a></strong></p>
<h2>3) Read the Cease &amp; Desist Letter, Threats and Lawsuit from ePerks CEO Ben Behrouzi:</h2>
<p><strong>Cease &amp; Desist Letter: <a href="http://www.go-beyond-mls.com/eperks/" target="_blank">Chilling Effect: How A Behemoth Company Can Silence A Blogger</a></strong></p>
<p><strong>Read</strong>: <a href="http://brokerscience.com/legal/eperks-ben-behrouzi-sues-blogger/"><strong>BrokerScience Commentary on Suit</strong></a></p>
<h2>4) Read Vlad&#8217;s Response to Being Falsely Accused of Child Molestation:</h2>
<p><strong>How Far Do You Go To Silence A Blogger And When Does It Become Too Far? (Post deleted per Vlad&#8217;s Settlement)</strong></p>
<h2>5) <span style="color: #ff0000;">Listen to the Shocking Ben Behrouzi Voice Mails:</span></h2>
<p><strong><a title="Permanent Link to ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee" rel="bookmark" href="http://brokerscience.com/legal/ben-behrouzi-voicemails-threatens-employee/">ePerks CEO Ben Behrouzi Voicemails Exposed: Threatens to Blackball and Sue Employee</a></strong></p>
<h2>6) Learn about the ePerks Link to Vlad Zablotzkyy:</h2>
<p><a href="http://brokerscience.com/legal/eperks-ip-address-link/"><strong>ePerks IP Address Link to Vlad Zablotzkyy: When the Hunter Becomes the Prey</strong></a></p>
<h2>7) Read about Behrouzi&#8217;s Threats Against BrokerScience</h2>
<p><a href="http://brokerscience.com/legal/eperks-ben-behrouzi-brokerscience/"><strong>Ben Behrouzi Insinuates Legal Action Against BrokerScience, Cites “Damages”</strong></a> and his confirmation to <strong><a href="http://www.inman.com/news/2008/06/13/eperks-sues-blogger-over-online-comments" target="_blank">take action against BrokerScience</a></strong> on Inman. Read BrokerScience <strong><a href="http://brokerscience.com/real-estate/inman-eperks-brokerscience/">commentary on Inman piece</a>. </strong></p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post"><span style="color: #ffffff;">.</span><br />
</form>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post"> </form>
<h1 style="text-align: left;"><strong>ePerks: A Case Study in Brand Destruction</strong><strong>:</strong></h1>
<p><strong>(These are the &#8220;<em>minions</em>&#8221; ePerk&#8217;s Attorney infamously referred to in the Inman Article.)</strong></p>
<p class="entry-title"><a title="Permanent Link to " rel="bookmark" href="http://blog.sellsiusrealestate.com/legal/eperks-vlad-lawsuit/2008/06/16/" target="_blank">ePerks v Vlad: Strategies to Avoid a Viral World War</a></p>
<p class="entry-title"><a title="Permalink to ePerks - I Am Not A Minion Mr Cook" rel="bookmark" href="http://andybeard.eu/2008/06/eperks-lawsuit.html" target="_blank">ePerks &#8211; I Am Not A Minion Mr Cook</a></p>
<p><a href="http://www.realestatevirtualassistant.net/im-mad-as-hell-you-will-be-too-when-you-read-about-vlad-zablotskyy-and-eperks" target="_blank">Im Mad As Hell-You Will Be Too When You Read About Vlad Zablotskyy and ePerks</a></p>
<p><a href="http://tracyrealestate.wordpress.com/2008/06/15/eperks-freedom-of-speech/" target="_blank">ePerks &amp; Freedom of Speech?</a></p>
<p><a title="Permanent Link to An Open Letter to Ben Behrouzi" rel="bookmark" href="http://agentgenius.com/?p=2168" target="_blank">An Open Letter to Ben Behrouzi</a></p>
<p><a href="http://www.realestateradiousa.com/blog/2008/06/13/real-estate-radio-usa-episode-139/" target="_blank">Real Estate Radio USA Interviews Mary McKnight</a></p>
<p><a rel="bookmark" href="http://activerain.com/blogsview/556629/Vlad-Zablotskyy-V-ePerks" target="_blank">Vlad Zablotskyy V. ePerks The Cliffs Notes Version</a></p>
<p style="margin-top: 2px;"><a rel="bookmark" href="http://activerain.com/blogsview/558933/Vlad-Zablotskyy-A-Martyr" target="_blank">Vlad Zablotskyy &#8211; A Martyr for Reputation Management</a></p>
<p><a title="Permanent Link to Do I look Fat in This Lawsuit?" rel="bookmark" href="http://agentgenius.com/?p=1865" target="_blank">Do I look Fat in This Lawsuit?</a></p>
<p><a rel="bookmark" href="http://activerain.com/blogsview/554415/Nominee-for-PR-Blunder" target="_blank">Nominee for PR Blunder of the Year &#8211; ePerks</a></p>
<p><a href="http://lordmatt.co.uk/item/1128/" target="_blank">5 Ways to Support Vlad Zablotzkyy</a></p>
<p><a rel="bookmark" href="http://activerain.com/blogsview/552303/Suport-Vlad-Zablotskyy-in" target="_blank">Suport Vlad Zablotskyy in his defense against ePerks.com frivolous suit</a></p>
<p class="title"><a href="http://bonzai.squarespace.com/blog/2008/6/15/some-companies-are-stupid-and-eperks-may-be-the-stupidest.html" target="_blank">Some companies are stupid, and eperks may be the stupidest</a></p>
<p class="title"><a href="http://vegashomes.livejournal.com/4272.html" target="_blank">ePerks: A brand going down in flames</a></p>
<p><a href="http://coastalncrealtor.wordpress.com/2008/06/18/eperks-vs-blogger-vlad-zablotskyy-freedom-of-speech-in-cyberspace-at-stake/" target="_blank">ePerks vs Blogger Vlad Zablotskyy, Freedom of Speech in Cyberspace at Stake</a></p>
<p><a rel="bookmark" href="http://www.activerain.com/blogsview/552303/Suport-Vlad-Zablotskyy-in" target="_blank">Suport Vlad Zablotskyy in his defense against ePerks.com frivolous suit</a></p>
<p><a href="http://www.freenevadamove.com/blog/mitch/eperks-sues-real-estate-blogger/show/" target="_blank">ePerks Sues Real Estate Blogger</a></p>
<p><a href="http://www.cheatingagents.com/Ben_Behrouzi_Fair_Darts_page.htm" target="_blank">Ben Behrouzi&#8217;s Fair Darts</a></p>
<p class="entry-title"><a title="Permanent Link to " rel="bookmark" href="http://blog.sellsiusrealestate.com/legal/blogger-is-sued-for-business-disparagement/2008/06/10/" target="_self">Blogger Is Sued for Business Disparagement</a></p>
<p><a href="http://www.rsspieces.com/write-a-post-supporting-your-fellow-real-estate-blogger-vlad-zablotskyy-in-his-battle-with-eperks-and-i-will-give-you-a-blog" target="_blank">Write a post supporting your fellow real estate blogger, Vlad Zablotskyy, in his battle with ePerks and I will give you a blog</a></p>
<p><a href="http://www.rsspieces.com/eperks-sues-real-estate-blogger-blogosphere-unites-to-destroy-the-eperks-brand" target="_blank">ePerks Sues Real Estate Blogger, Blogosphere Unites to Destroy the ePerks Brand</a></p>
<p><a href="http://www.realcentralva.com/2008/06/13/rss-pieces-provides-a-rundown-of-how-eperks-is-destroying-its-own-reputation/" target="_blank">RSS Pieces provides a rundown of how ePerks is destroying its own reputation</a></p>
<p><a href="http://movetostillwater.com/uncategorized/want-money-back-at-closing" target="_blank">Want money back at closing?</a></p>
<p class="post-title"><a href="http://www.bloodhoundrealty.com/BloodhoundBlog/?p=3215" target="_blank">Is ePerks.com’s Ben Behrouzi, infamous for trying to censor a real estate weblogger, stealing content from Mervyns and Chevron?</a></p>
<p><a href="http://www.bloodhoundrealty.com/BloodhoundBlog/?p=3219" target="_blank">Support the Vlad Zablotskyy Legal Defense Fund: A real estate weblogger is being throttled by corporate bully ePerks.com. The free speech rights you will be fighting for are <em>your own</em>… </a></p>
<p><a href="http://www.bloodhoundrealty.com/BloodhoundBlog/?p=2798" target="_blank">Memo to ePerks.com: You idiots! Trying to censor a real estate weblogger is a poor way to defend your reputation — such as it is… </a></p>
<p><a href="http://www.realestatewebmasters.com/blogs/dennis-pease/5341/show/" target="_blank">ePerks To Sue Blogger &#8211; Freedom Of Speech Threatened</a></p>
<p><a rel="bookmark" href="http://activerain.com/blogsview/555711/Looking-for-lawyers" target="_blank">Looking for lawyers&#8230;</a></p>
<p><a href="http://blog.sellsiusrealestate.com/legal/blogger-is-sued-for-business-disparagement/2008/06/10/" target="_blank">Blogger is Sued for Business Disparagement</a></p>
<p><a href="http://www.thebrickranch.com/?p=494" target="_blank">Sometimes everybody’s gotta take a side</a></p>
<p><a href="http://realestatenv.wordpress.com/2008/05/27/eperks-what-were-they-thinking/" target="_blank">ePerks: What Were They Thinking?</a></p>
<p><a href="http://www.lvrealty.net/news/blogging-and-freedom-speech" target="_blank">Blogging and Freedom of Speech</a></p>
<p><a href="http://agentgenius.com/?p=1460" target="_blank">Blogger Get “Cease and Desist” from ePerks</a></p>
<p><a href="http://andybeard.eu/2008/06/ihype-eperks.html" target="_blank">iHype &amp; ePerks &#8211; How To Kill A Startup</a></p>
<p><a title="Permanent Link to Memorial Day and the Plight of a Blogger" href="http://agentgenius.com/?p=1998" target="_blank">Memorial Day and the Plight of a Blogger</a></p>
<p><a title="Open Letter to ePerks.com" href="http://www.phoenixrealestateguy.com/open-letter-to-eperkscom/1046" target="_blank">Open Letter to ePerks.com</a></p>
<p><a href="http://www.cheatingagents.com/" target="_blank">ePerks Shafts Realtors</a></p>
<p><a href="http://lordmatt.co.uk/item/1126/" target="_blank">Are ePerks Spammers?</a></p>
<p><a href="http://www.inman.com/news/2008/03/26/real-estate-rebates-and-referrals-with-a-twist" target="_blank">Real estate rebates and referrals with a twist</a></p>
<p><a title="Permalink to ePerks &amp; iHype - Legal Kneejerk - Sues Blogger" href="http://andybeard.eu/2008/06/eperks-ihype-legal-kneejerk-sues-blogger.html" target="_blank">ePerks &amp; iHype &#8211; Legal Kneejerk &#8211; Sues Blogger</a></p>


<p>Related posts:<ol><li><a href='http://brokerscience.com/legal/ben-behrouzi-eperks/' rel='bookmark' title='Permanent Link: Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction'>Ben Behrouzi / ePerks.com: A Case Study in Self Induced Search Engine Brand Destruction</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ben-behrouzi-sues-blogger/' rel='bookmark' title='Permanent Link: Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place'>Beginning of the End: ePerks CEO Ben Behrouzi Sues Blogger, Confirms No Strategy in Place</a></li>
<li><a href='http://brokerscience.com/legal/eperks-ip-address-link/' rel='bookmark' title='Permanent Link: ePerks IP Address Link to Vlad Zablotzkyy: When the Hunter Becomes the Prey'>ePerks IP Address Link to Vlad Zablotzkyy: When the Hunter Becomes the Prey</a></li>
</ol></p>]]></content:encoded>
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