Category | Mortgage Leads

The Evolution of Online Mortgage Lead Generation

By Trace Richardson
Published May 30th, 2008

(Disclosure: I receive income from websites I own and build that generate mortgage leads.)
The mortgage lead generation model as we know it is severely broken. Not surprisingly, it has been broken for quite some time. Need proof? Ask any consumer that has submitted their information via a “LowerMyBills” style application (where you can compare rates [...]

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PSA: Complaints Against TargetPublishers.com Continue to Stack Up

By Trace Richardson
Published April 30th, 2008

I just received yet another call from a mortgage broker asking me for information regarding a mortgage lead company called Target Publishers. This time the broker received my information via records at the Reno Courthouse. I’ve been receiving such calls for the past two years since I first did business with Target Publishers. All of [...]

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