Category | Marketing

The Science of Marketing: The Art and Science of Custom Real Estate Signs

By Trace Richardson
Published June 11th, 2008

When you are passionate about what you do, good isn’t good enough. You know it can be done better and so you do it. There is no alternative.
Learn How to Make Signs the Greg Swann / BloodHound Way

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ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction

By Trace Richardson
Published May 30th, 2008

As the demand for transparency in business continues to grow in the brave new web two point something world of today, maintaining your company’s brand has never been more important. For this reason it has never been as crucial for companies to not only engage and interact with their customers in new online mediums and [...]

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The Evolution of Online Mortgage Lead Generation

By Trace Richardson
Published May 30th, 2008

(Disclosure: I receive income from websites I own and build that generate mortgage leads.)
The mortgage lead generation model as we know it is severely broken. Not surprisingly, it has been broken for quite some time. Need proof? Ask any consumer that has submitted their information via a “LowerMyBills” style application (where you can compare rates [...]

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PSA: Complaints Against TargetPublishers.com Continue to Stack Up

By Trace Richardson
Published April 30th, 2008

I just received yet another call from a mortgage broker asking me for information regarding a mortgage lead company called Target Publishers. This time the broker received my information via records at the Reno Courthouse. I’ve been receiving such calls for the past two years since I first did business with Target Publishers. All of [...]

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Lower My Bills Hall of Fame

By Trace Richardson
Published April 29th, 2008

Which Lower My Bills ads do you have in your collection? I’m collecting them all and have 5 so far! You must collect all 25 to become the Supreme Chinpokomon Champion! Inspired by this.
CLICK ON EACH IMAGE FOR FULL FLASH DEBACLE!

Which LowerMyBills.com ad is your favorite?

Girls Dancing

Skeleton Like Low Rates Too

Hula Hoop Your Way [...]

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