Category | Cease & Desist Letters

Ben Behrouzi Updates Company “Values” and “Culture” Web Pages. Only One Problem: They’re Stolen.

By Trace Richardson
Published June 7th, 2008

Brabus Ventures (BrabusVentures.com), owned by embattled CEO Ben Behrouzi and parent company of ePerks.com has updated it’s website and added new “Values” and “Culture” pages to combat the barrage of negative publicity their business practices have earned them. There is only one problem: the pages are STOLEN virtually verbatim from Chevron.com and Mervyns.com. Oh, the [...]

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ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction

By Trace Richardson
Published May 30th, 2008

As the demand for transparency in business continues to grow in the brave new web two point something world of today, maintaining your company’s brand has never been more important. For this reason it has never been as crucial for companies to not only engage and interact with their customers in new online mediums and [...]

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Cease & Desist 101: Think Long and Hard Before Hitting Send

By Trace Richardson
Published April 29th, 2008

The latest Cease & Desist Letter by overzealous legal council.
This is fresh on the heals of a recent discussion at LeadCritic.com regarding Lending Tree’s lame attempt via C & D letters to try to get bloggers to delete comments left by a commenter in posts discussing the Lending Tree Data Leak. The comments listed Lending [...]

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