Wow! Yesterday was quite the blowout for Ben Behrouzi and DotNext Inc. First, TechCrunch stated the obvious and sad truth about LeapFish, then Ben and his employees were then caught red handed calling themselves “geniuses” in the comments section of the same article by IP address tracking and finally, Ben Behrouzi was reduced to name calling in front of the world on TechCrunch and on two articles on this blog.
Where does one go from such a melodic sequence of events that is music to the ears of anyone that has ever had the unfortunate experience of crossing paths with Ben Behrouzi? The truth is that there is nowhere to go. A little unknown blog with little to no traffic like BrokerScience can never accomplish what TechCrunch accomplished yesterday. More importantly, we’ve done more than our fair share of the heavy lifting in exposing Ben Behrouzi, ePerks, Leapfish and DotNextInc’s business practices. This means we are no longer going to be writing about Ben Behrouzi or any of his “companies”.
There is one main factor driving this decision: time. There are not enough hours in the day to work on my own projects and there are enough hours in the day to cover the Ben Behrouzi and his exploits. We simply have to pick and choose where our energy is going. You may have noticed we weren’t blogging much anyways over the past months except for Benham Behrouzi news when it occurred and that was again, due to time constraints. That is also the reason that there has been a disproportionate amount of Behrouzi coverage.
It pains us to make this decision because we have an extremely in depth analysis of LeapFish almost completed and we were approached by a legal team that has volunteered to do a case analysis of Brabus Ventures vs Vlad Zablotzkyy, but we’re done. Additionally, there are many more stories that could be written even though we have printed virtually none of the first hand accounts and experiences of current and former employees, customers and acquaintances that have crossed paths with Ben that come in the form of voicemails, emails, and first hand experiences.
There are some great takeaways and lessons to be had in reference to the brand destruction (personal and otherwise) that Ben has achieved through his legal tactics and business practices. I believe that ePerks vs Zablotzkyy and any future litigation that Ben may engage in have great potential to become case studies for collegiate level courses or otherwise teaching online reputation management and brand management. There is a lot to be learned from his mistakes, actions and business practices.
While we will no longer be writing about Ben or his companies, we will certainly defend ourselves if attacked online or elsewhere. It also goes without saying that if Ben were to bring ANY legal action whatsoever, we will make publicizing, writing about and exposing the case and renewing our exposure of Ben and his companys’ business practices our number one priority. This will entail creation of a defense website and media campaign in addition to publishing the first hand employee and customer accounts we have refused to publish up to this point. The truth though is that we were prepared to do this six months ago.
Comments are turned off on this one for the obvious reasons.
Other BrokerScience Coverage of Ben Behrouzi / ePerks / LeapFish / DotNext:
Ben Behrouzi Caught on Tape: Threatens to Blackball Employee on Voicemail
Vlad Zablotzkyy Defeats LeapFish / ePerks / DotNext CEO Ben Behrouzi
Ben Behrouzi, LeapFish CEO Caught Spamming TechCrunch
Trace Richardson has written 50 posts on BrokerScience Mortgage Marketing Blog. I'm Trace Richardson and am the founder of LeadPress. The LeadPress platform is the most powerful and customizable mortgage lead generation platform available today for brokers and bankers alike. I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses. About the Author | Trace Richardson
