Author Archives | Trace Richardson
Trace Richardson has written 50 posts on BrokerScience Mortgage Marketing Blog.
I'm Trace Richardson and am the founder of LeadPress. The LeadPress platform is the most powerful and customizable mortgage lead generation platform available today for brokers and bankers alike. I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses.
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By Trace Richardson
Published February 26th, 2010
ePerks, the brand and company that exposed the world to Ben Behrouzi and his unethical business practices and inability to deliver services as promised has been hacked. The ePerks brand had all but been abandoned in embarrassment when Ben Behrouzi and company lost their failed bid to take down blogger Vlad Zablotkyy’s blog, GoBeyondMLS. When [...]
Tags: Ben Behrouzi, ePerks, LeapFish
By Trace Richardson
Published October 26th, 2009
Hiya! BrokersScience has been quiet for the last year or so and that will be changing in the coming months. We’ve just rebuilt BrokerScience from the ground up. Sure, it doesn’t look like much has changed on the outside, but we’ve added some very cool new features. BrokerScience Joins the LeadPress Mortgage Network The first [...]
Tags: BrokerScience, mortgage blog, mortgage bloggers, mortgage blogging, Mortgage News
By Trace Richardson
Published August 6th, 2009
LeadPress launched this week, offering mortgage lenders a much need premium option for establishing a superior online presence. The mortgage space is infamous for employing severely out of of date and sometimes tacky websites in the quest for generating mortgage leads. LeadPress fixes the problems exhibited by most mortgage websites today such as employing Full [...]
Tags: LeadPress, mortgage affiliate, Mortgage Marketing, mortgage website design, mortgage websites
By Trace Richardson
Published April 6th, 2009
We did the Carpool Confessions series on LeadCritic with Mike Ferree. We chatted about a lot of things including REBarCamp Los Angeles, Twitter acquisition rumors, mortgage leads and more. Check it out here!
Tags: LeadCritic, LeadPress, Trace Richardson
By Trace Richardson
Published November 21st, 2008
Wow! Yesterday was quite the blowout for Ben Behrouzi and DotNext Inc. First, TechCrunch stated the obvious and sad truth about LeapFish, then Ben and his employees were then caught red handed calling themselves “geniuses” in the comments section of the same article by IP address tracking and finally, Ben Behrouzi was reduced to name [...]
Tags: Ben Behrouzi, BrokerScience, dotnext, ePerks, LeapFish
By Trace Richardson
Published November 20th, 2008
Ben Behrouzi has hit an all time low for himself and his new startup LeapFish in front of Silicon Valley and the world. After Techcrunch declared LeapFish as “another meta search engine no one will ever use” his employees were caught red handed making shill comments praising LeapFish and calling it “genius”. Classic. This puts [...]
Tags: Ben Behrouzi, benham behrouzi, ePerks, LeapFish, techcrunch
By Trace Richardson
Published November 4th, 2008
On October 22nd, 2008, Ben Behrouzi / Eperks /LeapFish’s atorney, Ronald J. Cook filed for dismissal of their complaint against Vlad Zablotzkyy. This is yet one more embarrassment for Ben Behrouzi in addition to the public humiliation and ridicule that has already befallen him and his dieing brand ePerks, at the hands of the Real [...]
Tags: Ben Behrouzi, Brabus Ventures, dotnext, ePerks, LeapFish, ziddler
By Trace Richardson
Published June 22nd, 2008
School is out for summer, but that doesn’t mean there isn’t work to be done. I would like to revisit one of the simplest, yet most powerful tools for progressing in your career and life: Setting Goals. That’s right, we all know about goal setting, realize the importance that setting goals can bring to measuring [...]
Tags: setting goals
By Trace Richardson
Published June 21st, 2008
Redfin suffered about the worst occurrence a datacenter can endure, fire. They still beat Realtor.com by 12 hours with only 5 hours of downtime compared to Realtor.com’s 17 hours of downtime or 53 hours of downtime if you include the 36 hours of in-action before going offline for 17 hours after their blog was hacked. [...]
Tags: NAR, National Association of Realtors, realtor, Realtors, redfin
By Trace Richardson
Published June 21st, 2008
Introducing the LeadPress RSS Real Estate Icon Collection! DOWNLOAD FREE Real Estate RSS Icons Some other FREE Tools: FREE Mortgage Broker Tools LeadPress builds mortgage marketing websites and helps loan officers generate exclusive mortgage leads.
Tags: BrokerScience, free rss icons, real estate blog icons, real estate icons
By Trace Richardson
Published June 20th, 2008
BrokerScience is not affiliated, related or endorsed in any way, shape or form to or by the National Association of Realtors (NAR). You can find the National Association of Realtors at Realtor.org. If you are interested in Real Estate and Mortgage news, you’re in the right place, take a look around!
Tags: BrokerScience, NAR, Realtors
By Trace Richardson
Published June 18th, 2008
Are you a fanatical Title Insurance, Escrow or Appraisal blogger? Do you currently blog and need another avenue of exposure? BrokerScience will soon be launching new Title/Escrow centric and Appraisal Centric blogs and we need bloggers! BrokerScience network blogs (WordPress based) are highly SEO optimized, utilize the latest bleeding edge plugins and can provide an [...]
Tags: Blogging, BrokerScience
By Trace Richardson
Published June 18th, 2008
We’re extremely excited to be taking a few weeks off starting tomorrow….. We are recreating a famed trip from two summers ago where we took our time taking the PCH up from Orange County, making our way through Santa Barbara, San Luis Obispo, Monterey, Big Sur, Santa Cruz, San Francisco, Napa Valley, the famed 128 [...]
Tags: BrokerScience
By Trace Richardson
Published June 17th, 2008
(Disclaimer: This article discusses some concepts that require an advanced knowledge of WordPress, PHP, CSS and other web development strategies. If you are not familiar with these topics, it is unlikely we will be able to help you implement them. If you do have questions, please hit the forums to discuss.) More and more Realtors [...]
Tags: real estate domain names, real estate seo, single property listings
By Trace Richardson
Published June 17th, 2008
1) Learn the ePerks Basics with the Seminal Piece on ePerks: ePerks.com: A Case Study in Greed and Self-Imposed Brand Destruction 2) Read the Blog Post / Comments That Started It All: ePerks- A Scam or A Gem? 3) Read the Cease & Desist Letter, Threats and Lawsuit from ePerks CEO Ben Behrouzi: Cease & [...]
Tags: Ben Behrouzi, BrokerScience, dotnext, ePerks, LeapFish, Vlad Zablotzkyy