ePerks Abandoned & Hacked, A Glimpse into LeapFish’s Future

By Trace Richardson
Published February 26th, 2010

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ePerks, the brand and company that exposed the world to Ben Behrouzi and his unethical business practices and inability to deliver services as promised has been hacked.

The ePerks brand had all but been abandoned in embarrassment when Ben Behrouzi and company lost their failed bid to take down blogger Vlad Zablotkyy’s blog, GoBeyondMLS.

When ePerks was exposed and Ben Behrouzi’s unethical business practices were given national attention in 2008, Ben changed the name of his original holding company from Brabus Ventures to DotNextInc due to the unflattering attention. Additionally, ePerks was no longer listed on the DotNextInc website as a Behrouzi owned company and his profile was removed from ePerks.com. Other companies listed in Behrouzi’s portfolio are Ziddler.com (landing page claimed Ziddler was “Launching Summer 2009″) which failed to launch and the ill fated iHype.com, another company that never got off the ground. Today Ben Behrouzi is at the helm of LeapFish, another company that expands on ePerk’s very questionable business model.

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BrokerScience Relaunch: New Features, Faces and Profiles

By Trace Richardson
Published October 26th, 2009

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Hiya! BrokersScience has been quiet for the last year or so and that will be changing in the coming months. We’ve just rebuilt BrokerScience from the ground up. Sure, it doesn’t look like much has changed on the outside, but we’ve added some very cool new features.

BrokerScience Joins the LeadPress Mortgage Network

The first addition is that BrokerScience is the first blog to join the LeadPress Mortgage Network! What does that mean besides a new grey toolbar at the top of the page? It means that BrokerScience is now tied in with the LeadPress Campus. This means that BrokerScience activity streams show up on the LeadPress Campus and registration for BrokerScience is now handled via the LeadPress Campus. Registering for a LeadPress account means you get a neato profile page and the chance to meet others, learn and network.

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New Faces in Mortgage Blogging

We’re also really excited to be adding some talented folks to the roster as well. We think the mortgage blogosphere could use quite a bit of work and we’re hoping that BrokerScience can be a new and exciting channel for mortgage and real estate peeps alike. In fact, if you know someone that you think might be a good addition to the team, ping us at trace at leadpress dot com.

New Author Pages and Sidebar Highlights

Another cool addition we’ve added is the ability to highlight our contributors. All contributors will have their own author page, author box (at  bottom of posts) and sidebar highlight (look to the right). The sidebar highlight is kind of nifty too because the newest contributors to post are automatically pushed to the top where they will likely get more eyeballs. These author boxes have a brief author bio and also point to the author’s website, BrokerScience posts, email and LeadPress profile. If you comment on BrokerScience, LeadPress Campus visitors can see your comments and may even join in the discussion. If you haven’t checked out the LeadPress Campus or the LeadPress Forums, now might be a good time! Things are a bit slow, but will be picking up as we add new features and build traffic.

Author Page Highlight Box

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Sidebar Contributor Highlight

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Have Feedback? What Would You Like to See That’s Different?

Have some ideas on a new feature or topic you would like to see? Let us know in the comments or contact us at the contact page above and you can always ping me at trace at leadpress with any feedback or questions!

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Clarion Mortgage CEO Announces Plans to Purchase Bank

By Trace Richardson
Published October 17th, 2009

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In another sign up of how the economic world we live in is changing for mortgage brokers, Clarion Mortgage CEO David Marr voiced his future plans to purchase a bank and roll Clarion into it.

Read the full Clarion Announcement

As for this community, we must develop those systems and procedures necessary to live and thrive under the benefits and constraints of a bank – for that’s what we will be as of next year.  SO HERE’S THE MAJOR ANNOUNCEMENT FINALLY! (trumpets) I have pushed the last of my chips onto the table to acquire a small bank in Colorado.  It’s now under contract and should close in February, 2010.  The plan must be approved by every person working for the US government from Obama to my postman, but I think it will get approved.  I have worked toward this end for several years.  Thank God I didn’t succeed earlier or I might be dead in the ditch along with others.  I am very excited.

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LeadPress Has Launched!

By Trace Richardson
Published August 6th, 2009

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Mortgage Websites

LeadPress launched this week, offering mortgage lenders a much need premium option for establishing a superior online presence. The mortgage space is infamous for employing severely out of of date and sometimes tacky websites in the quest for generating mortgage leads. LeadPress fixes the problems exhibited by most mortgage websites today such as employing Full 1003 Applications (lead generation killers), tacky flash intro pages, poor designs / layouts, music and sound effects and many other user experience issues.

As many of you know, we’ve been hard at work on LeadPress for quite a while, so it’s great to finally launch and move into the space.

Learn more about LeadPress Mortgage Websites.

Mortgage Website

LeadPress is also paying a $250 referral fee through our Mortgage Affiliate Program, if this interests you, drop us a note or call! This is a great opportunity for mortgage / real estate industry facing websites, but a referral via word of mouth works just as well for getting the referral fee. :)

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Check LeadPress out on LeadCritic

By Trace Richardson
Published April 6th, 2009

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We did the Carpool Confessions series on LeadCritic with Mike Ferree.  We chatted about a lot of things including REBarCamp Los Angeles, Twitter acquisition rumors, mortgage leads and more.

Check it out here!

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The Changing Face of 4506T’s and Lock Periods

By Trace Richardson
Published January 8th, 2009

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This is a guest post written by Clarion Mortgage CEO, David Marr. Originally distributed as an internal email to LO’s, it has been reformatted to read as a general market commentary without addressing specific bank or loan scenarios.

Yesterday not the first of many complaints came to me regarding an important issue that will only increase going forward.  This is an industry issue and will image002soon become the norm.  An LO submitted a loan to a bank, got a full approval with the condition of a 4506-T.  The borrower was FULL DOC W-2, $180,000 per year no brainer.  The bank ordered the the tax transcripts via the 4506T on 12/26 and, once received, the LO got a new condition on 1/6 requiring 2 years tax returns, thus killing the lock.

This example illustrates that the industry is moving toward 100% 4506T usage on all files.  Incidents of fraud are surprisingly UP! as borrowers are pursuing false documentation to solve their loan needs now that Stated Income programs are gone.  In the next 3 months, we believe submitting pulled taxed returns will be a requirement from all investors as borrower/originator credibility continues to be questioned.  But that’s irrelevant now.  In order to save time and save your locks, it makes sense to provide pulled tax returns and present them in the file.

Read The Full Story »

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BrokerScience Issues Ben Behrouzi Coup de Grace

By Trace Richardson
Published November 21st, 2008

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Wow! Yesterday was quite the blowout for Ben Behrouzi and DotNext Inc. First, TechCrunch stated the obvious and sad truth about LeapFish, then Ben and his employees were then caught red handed calling themselves “geniuses” in the comments section of the same article by IP address tracking and finally, Ben Behrouzi was reduced to name calling in front of the world on TechCrunch and on two articles on this blog.

Where does one go from such a melodic sequence of events that is music to the ears of anyone that has ever had the unfortunate experience of crossing paths with Ben Behrouzi? The truth is that there is nowhere to go. A little unknown blog with little to no traffic like BrokerScience can never accomplish what TechCrunch accomplished yesterday. More importantly, we’ve done more than our fair share of the heavy lifting in exposing Ben Behrouzi, ePerks, Leapfish and DotNextInc’s business practices. This means we are no longer going to be writing about Ben Behrouzi or any of his “companies”.

There is one main factor driving this decision: time. There are not enough hours in the day to work on my own projects and there are enough hours in the day to cover the Ben Behrouzi and his exploits. We simply have to pick and choose where our energy is going. You may have noticed we weren’t blogging much anyways over the past months except for Benham Behrouzi news when it occurred and that was again, due to time constraints. That is also the reason that there has been a disproportionate amount of Behrouzi coverage.

Read The Full Story »

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LeapFish and Ben Behrouzi Spam Techcrunch. What’s new?

By Trace Richardson
Published November 20th, 2008

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Ben Behrouzi has hit an all time low for himself and his new startup LeapFish in front of Silicon Valley and the world. After Techcrunch declared LeapFish as “another meta search engine no one will ever use” his employees were caught red handed making shill comments praising LeapFish and calling it “genius”. Classic. This puts him on the fast track to destroy yet another brand in addition to his past casualties, ePerks, Brabus Ventures, and iHype.

Now Techcrunch knows what the rest of us have known for years. Ben Behrouzi, LeapFish and most of Ben’s companies are spammers. I’ve personally received ePerks and LeapFish spam and or phone calls. A former ePerks employee confided in me that Behrouzi employees are given free reign to use whatever techniques are necessary to hit their numbers.

Former Ben Behrouzi ePerks employee that wished to remain unnamed:

I graduated from USC, I never imagined I would be spamming for a living.

Read The Full Story »

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LeapFish / DotNext CEO, Ben Behrouzi Defeated

By Trace Richardson
Published November 4th, 2008

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On October 22nd, 2008, Ben Behrouzi / Eperks /LeapFish’s atorney, Ronald J. Cook filed for dismissal of their complaint against Vlad Zablotzkyy. This is yet one more embarrassment for Ben Behrouzi in addition to the public humiliation and ridicule that has already befallen him and his dieing brand ePerks, at the hands of the Real Estate community at large.

The withdrawal was likely the result of a settlement with Vlad (the terms of which have not been disclosed) in which Vlad was required to post a statement which is essentially a lawyer contrived “I’m Sorry”. One highlight is where “Vlad” requests that other bloggers covering the story print retractions. Vlad was outgunned and his willingness to settle clearly reflects that.

Considering that Ben Behhrouzi has threatened BrokerScience with threats similar to those he made against Vlad, we see this defeat as fitting, to say the least.

“Behnam “Ben” Behrouzi filed what’s called an “unverified” complaint against Vlad.  That’s in contrast to a “verified” complaint, in which the plaintiff signs the complaint and declares under penalty of perjury that the statements in the complaint are true and correct.  The lawsuit ended in settlement without Behrouzi ever making any statement under oath.  Specifically, he never denied that he was responsible for the slander of Vlad.” – Brief Submitted to BrokerScience by Source that Wished to Remain Anonymous

View: All Ben Behrouzi / Brabus Ventures vs Zablotzkyy Court Documents

(The file above is 2mb, so be patient) A hat tip goes out to the attorney that delivered these and quote above to our doorstep and wished to remain anonymous.)

While most intelligent CEO’s couldn’t attract the kind of bad publicity and ill will Behrouzi has managed to generate for ePerks on their worst day, this is an area where Ben truly shines. Then again, Ben has proven himself to be a tactless bully time and time again, so this is par for the course.

Read The Full Story »

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BrokerScience Homework: Setting Goals

By Trace Richardson
Published June 22nd, 2008

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School is out for summer, but that doesn’t mean there isn’t work to be done. I would like to revisit one of the simplest, yet most powerful tools for progressing in your career and life: Setting Goals.

That’s right, we all know about goal setting, realize the importance that setting goals can bring to measuring and assessing success and progress and yet many of us are not consistently setting and measuring our progress towards goals. I am guilty of this as well.

What are your goals / objectives for the day, week, month and year? Write them down, somewhere. Anywhere. Make that place the simplest place to access you can think of to achieve consistency in visiting your goals.

Once your goals are set, evaluate and assess your performance. Did you achieve your goal for the day, week or month? You can only know if you assess your progress. This means a short day end check and weekly and monthly checks….. it only takes a few minutes. Designate a consistent time slot for your reviews, this will help build the habit of reviewing.

If you don’t set a standard of performance or measure of performance, you will find yourself producing and achieving less…. you can’t hold yourself responsible for under performing if you aren’t aware that you aren’t where you should be! Many times we think we are performing at a higher level than we really are.

Most importantly, don’t be too hard on yourself if you are not progressing as fast as you would like. This is why it is important that your goals are realistic. The real goal here is to achieve an overall consistency in evaluating your progress…. not pushing yourself into depression because you didn’t nail your target goals. Not achieiving set goals is merely an opportunity to learn and evaluate so that you do achieve those  goals in the future.

When you are done, click here.

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Dear Realtor.com: This is How You Communicate With Your Users

By Trace Richardson
Published June 21st, 2008

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Redfin suffered about the worst occurrence a datacenter can endure, fire. They still beat Realtor.com by 12 hours with only 5 hours of downtime compared to Realtor.com’s 17 hours of downtime or 53 hours of downtime if you include the 36 hours of in-action before going offline for 17 hours after  their blog was hacked. In fact, the once daily posts on the Realtor.com blog have ceased altogether for over  two weeks, so it is apparent that the problem is  not under control, unless giving hard working / blogging Realtors less exposure is part of an unannounced strategy.

That’s right, their datacenter caught fire and they still smoked Realtor.com, pun intended. There is only one right way to handle such a situation: quickly, honestly and transparently. If Redfin gets this, why can’t Realtor.com?

Chris Neitzert Sorts Through Charred Rubble of Redfin Datacenter

There was a fire in the Seattle-based data center that Redfin uses to host our web servers, causing a loss of service between approximately 5 a.m. and 10 a.m. Pacific Time. The entire data center was shut down by the fire department, including universal power supplies. Thanks to Redfin’s Chris Neitzert and his team, the site is now up and running. Throughout the interruption, our agents have of course stayed at their posts working with clients. But as the data center installs new equipment, it is possible that we will experience much-briefer interruptions in our website service around midnight tonight. We will continue to be available by telephone at 877-973-3346 or through the direct number our clients have for their agents.
For now, we apologize for the interruption in our service.

Aftermath of Realtor.com Blog Hack

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FREE Real Estate RSS Icons!

By Trace Richardson
Published June 21st, 2008

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Introducing the LeadPress RSS Real Estate Icon Collection!

DOWNLOAD FREE Real Estate RSS Icons

Some other FREE Tools:

FREE Mortgage Broker Tools

LeadPress builds mortgage marketing websites and helps loan officers generate exclusive mortgage leads.

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BrokerScience Disclosure

By Trace Richardson
Published June 20th, 2008

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BrokerScience is not affiliated, related or endorsed in any way, shape or form to or by the National Association of Realtors (NAR).

You can find the National Association of Realtors at Realtor.org.

If you are interested in Real Estate and Mortgage news, you’re in the right place, take a look around!

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BrokerScience is Looking For Title, Escrow & Appraisal Bloggers

By Trace Richardson
Published June 18th, 2008

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Are you a fanatical Title Insurance, Escrow or Appraisal blogger? Do you currently blog and need another avenue of exposure? BrokerScience will soon be launching new Title/Escrow centric and Appraisal Centric blogs and we need bloggers!

BrokerScience network blogs (WordPress based) are highly SEO optimized, utilize the latest bleeding edge plugins and can provide an optimal platform for insuring you get the best search engine coverage of your posts. We will obviously maintain the platform rigorously and will build out necessary features you find necessary. That’s right, if you have an idea or format you want us to build out for you, we will do it! Once we obtain a minimal level advertising we will gladly revenue share as well.

If you are interested or know somebody who is, let’s talk!

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BrokerScience West Coast Tour

By Trace Richardson
Published June 18th, 2008

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We’re extremely excited to be taking a few weeks off starting tomorrow….. We are recreating a famed trip from two summers ago where we took our time taking the PCH up from Orange County, making our way through Santa Barbara, San Luis Obispo, Monterey, Big Sur, Santa Cruz, San Francisco, Napa Valley, the famed 128 highway (rolling hills, fruit stands, vineyards & apple orchards), Mendocino, Eureka, Arcata & beyond. After a gruelling 18 months non-stop, this is one deserved vacation.

The truth is that we may be gone for two weeks or it may be eight…. I just don’t know at this point. If I feel like working, I will, if not I will be busy sipping coffee at the local coffee shop, hiking in the redwoods, white water rafting, exploring small coastal towns and everything else we can think of that is fun. The truth is that I am addicted to the internet and social media, so I will likely not be too far.

Please Stand By For Further Communication …………

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BrokerScience Contributors

  • Trace Richardson

    I'm Trace Richardson and am the founder of LeadPress. I help you generate mortgage leads! I’m a licensed California Real Estate Broker and a former equities trader previously holding the Series 7, 63, 55 and 24 securities licenses.

    Contact Me My Website My Posts



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